Website restructuring and research with Chatham House —— To inform a user-centred digital transformation Chatham House, also known as the Royal Institute of International Affairs, is a not-for-profit and non-governmental organisation based in London whose mission is to help governments and societies build a sustainably secure, prosperous and just world’. What Chatham House Wanted TheRead more
Posts by: Joe Ansell
User research and actionable findings —— To optimise design strategies with BT TV and BT Sport BT TV is a leading pay-TV broadcaster in the UK and BT Sport is a major Sport broadcaster presenting exclusive and major sporting events across the UK and Ireland. What BT Wanted Bunnyfoot has worked with both BT TVRead more
User research for new campaign launch —— With campaign and brand research Change Incorporated is a media company owned by VICE Media Group. Their intent is to create a better world by addressing some of the very big challenges we all face today and driving measurable behaviour change. What Change Incorporated Wanted In light ofRead more
Full website redesign for DesignSpark —— Using user centred design to meet the needs of new audiences DesignSpark is the global go-to design engineering platform, providing free software, comprehensive libraries, technology discovery, and community support What DesignSpark Wanted DesignSpark wanted to redesign their website to ensure it was meeting the needs of their target audienceRead more
Increasing holiday bookings with quick wins —— leading to a sustained 140% increase in conversions The travel sector is highly competitive, and a highly interesting sector to design for. There is the obvious need for effective and efficient search and transactional components, but also the need to support the customer during their holiday selection process.Read more
A flexible patient-focused design project —— Leading to a 100% increase in site visits Going through fertility treatment can be a stressful and emotional time. The HFEA (Human Fertility & Embryology Authority) constantly consult with their key audience to ensure they provide clear, useful information that is crucial to making a decision about where toRead more
Improving checkout experience with Boden —— Leading to 6 times fewer abandonments and 59% faster checkout Boden is an international fashion retailer that offers high quality clothing and a charming style across its catalogues and the web. Boden has always kept its customers at the heart of its decisions and user testing offers the insightRead more
Agile UX to increase user engagement —— Using diverse methods to retain 75% more visitors with Marie Curie Marie Curie is the leading UK charity for people living with terminal illness, their loved ones, their supporters and volunteers. Marie Curie runs 9 hospices in the UK and has a network of volunteers and helpers throughoutRead more
Increasing conversions on key website pages with Oxfam —— Leading to a 37% increase in conversions on the landing page Oxfam is one of the UK’s largest charities; working toward a world without poverty throughout 94 countries. Their work touches 15 million people each year as they provide food, water, healthcare, education as well asRead more
