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Posts by: James Whittaker

What is UX?

By James Whittaker | Brain Bites: 2 Minute Insights | 0 comment | 1 July, 2019 | 0

Do you work in UX and struggle to explain what you do to your friends and family? Or have you heard this term somewhere and are now trying to work it out what it means? Hopefully this post will help!Read more

Lift Buttons: A Usability Nightmare?

By James Whittaker | Brain Licks: 10 Second Wisdom | 0 comment | 12 October, 2018 | 0

The other morning, I left my flat to find a few of my neighbours conversing by the lift. “Oh James, maybe you can help us with this!” one said. What dilemma could I possibly help with, you might well ask. Well, it was this one: “If we want to go down in the lift, should weRead more

Inclusive Design Isn’t a ‘Nice-To-Have’ – It’s a Necessity for Innovation

By James Whittaker | Brain Feasts: Longer Reads | 0 comment | 23 January, 2018 | 0

‘Accessibility’ doesn’t sound very sexy. At best, it feels irrelevant to many and is seen more often as a box-ticking exercise or ‘nice to have’, rather than a necessity. But that viewpoint couldn’t be more wrong.Read more

How Human-Centred Design could improve politics

By James Whittaker | Brain Feasts: Longer Reads | 0 comment | 16 March, 2017 | 0

As those of us in the UX world know, it’s quite common to watch people struggle to use a site, then subsequently say how easy to use it was – which is why it’s important to observe what people do, not what they say. People tell you what they want in order to achieve theRead more

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