Testing early and often throughout the design process is the most sure-fire way to ensure that you create exceptional user experience. By observing how real users interact with your product in representative tasks, we generate insight that will take your service to the next level of usability – and profitability
Our Approach
We employ a user centred strategy to create positive, profitable and superior customer experiences
Test
Methodologies
- 1-on-1 lab-based testing
- Remote testing
- In the field testing
- Tree testing
- Eye-tracking
Outputs
- Report (full or summary)
- Presentation
- Highlight Clips
- Full session videos
- Workshop
Research
Uncovering the essential wants, needs and expectations of your customers through valid and targeted behavioural research. This is the first keystone of any UCD project and is vital to ensuring that the resulting product will be useful, usable, and desirable to your audience.
Methodologies
- Depth interviews
- Ethnographic research
- Surveys
- Focus groups
- Competitor analysis
Outputs
- Presentation
- Report
- Workshop
Model
Models such as personas & scenarios help you understand your customers and their experiences with your services. Having defined, legible models to embody your user research findings allows you and your team to identify and focus on the key factors contributing to your user experience.
Methodologies
- Mental models
- Experience maps
- Personas
- User journeys
- User scenarios
Outputs
- High quality outputs that can be printed for project walls
Architect
Defining the Information Architecture (IA), including both the structure of the site and the priority of the information within it, and document Blueprints of the site. This is the earliest stage of ‘pen-on-paper’ design work, and will shape the final product from the ground up.
Methodologies
- Site structure
- Content hierarchy
- Card sorting
- Tree testing
Outputs
- Flow-style sitemap
- Stakeholder walkthrough
- Workshops
Design
Creating concepts derived from the insights from the research into number of creative concepts. Because it is quick and cheap to make changes during early design phases, this stage is ripe for creative ideation and problem solving. Solutions can be explored with stakeholders and users to inform successive iterations.
Services
- Hand drawn or paper protoypes
- Annotated wireframes
- Clickable prototypes
- Graphic Design
- Pattern Libraries
Optimise
Ongoing tweaking for improved performance and feeding back of data about behaviours acts as insight for the next UCD round.
The continual monitoring of performance allows design to be evidence based, and maintaining focus on KPIs encourages focus on finding a balance between the goals of the user and the goals of your business.
Methodologies
- Benchmark quantitative testing
- Satisfaction surveys and interviews
- Persuasion auditing
- ‘Rent-a-guru’ ongoing “on call” immediate access to our experts
- A/B testing
- Multi-variate testing
See how we've used this approach with our clients
And see what we’ve helped our clients to achieve
Chatham House: Research for Digital Transformation
public sector
Chatham House: Research for Digital Transformation
public sector
Chatham House: Research for Digital Transformation
public sector
Chatham House: Research for Digital Transformation
2020-09-08
BT TV: Large Scale Usability Testing
2020-09-08
Change Incorporated: Brand Research & Usability Testing
healthcare
Change Incorporated: Brand Research & Usability Testing
healthcare
Change Incorporated: Brand Research & Usability Testing
2020-06-06
DesignSpark: UX Research & Design
e-commerce
DesignSpark: UX Research & Design
e-commerce
DesignSpark: UX Research & Design
e-commerce
DesignSpark: UX Research & Design
2020-04-14
Virgin Holidays: UX Redesign
travel & tourism
Virgin Holidays: UX Redesign
travel & tourism
Virgin Holidays: UX Redesign
travel & tourism
Virgin Holidays: UX Redesign
2019-09-27
Chatham House: Research for Digital Transformation
public sector
Chatham House: Research for Digital Transformation
public sector
Chatham House: Research for Digital Transformation
public sector
Chatham House: Research for Digital Transformation
2020-09-08
BT TV: Large Scale Usability Testing
2020-09-08
Change Incorporated: Brand Research & Usability Testing
healthcare
Change Incorporated: Brand Research & Usability Testing
healthcare
Change Incorporated: Brand Research & Usability Testing
2020-06-06
DesignSpark: UX Research & Design
e-commerce
DesignSpark: UX Research & Design
e-commerce
DesignSpark: UX Research & Design
e-commerce
DesignSpark: UX Research & Design
2020-04-14
Virgin Holidays: UX Redesign
travel & tourism
Virgin Holidays: UX Redesign
travel & tourism
Virgin Holidays: UX Redesign
travel & tourism
Virgin Holidays: UX Redesign
2019-09-27
Kaleidoscope: e-Commerce UX Research
e-commerce
Kaleidoscope: e-Commerce UX Research
e-commerce
Kaleidoscope: e-Commerce UX Research
e-commerce
Kaleidoscope: e-Commerce UX Research
2019-09-27
Hotels.com: Eye Tracking Insight
travel & tourism
Hotels.com: Eye Tracking Insight
travel & tourism
Hotels.com: Eye Tracking Insight
travel & tourism
Hotels.com: Eye Tracking Insight
2019-09-27
HFEA: UX Redesign with Bunnyfoot
healthcare
HFEA: UX Redesign with Bunnyfoot
healthcare
HFEA: UX Redesign with Bunnyfoot
healthcare
HFEA: UX Redesign with Bunnyfoot
2019-09-27
London 2012 Olympic Games: UX Research
2019-09-27
