BunnyfootBunnyfootBunnyfootBunnyfoot
  • Our services
  • About us
  • UX training
  • Our clients
  • Blog
  • Contact us

Our Approach

We employ a user centred strategy to create positive, profitable and superior customer experiences

Optimise Research Test Design Architect Model

Test

Testing early and often throughout the design process is the most sure-fire way to ensure that you create exceptional user experience. By observing how real users interact with your product in representative tasks, we generate insight that will take your service to the next level of usability – and profitability

Methodologies

  • 1-on-1 lab-based testing
  • Remote testing
  • In the field testing
  • Tree testing
  • Eye-tracking

Outputs

  • Report (full or summary)
  • Presentation
  • Highlight Clips
  • Full session videos
  • Workshop

Research

Uncovering the essential wants, needs and expectations of your customers through valid and targeted behavioural research. This is the first keystone of any UCD project and is vital to ensuring that the resulting product will be useful, usable, and desirable to your audience.

Methodologies

  • Depth interviews
  • Ethnographic research
  • Surveys
  • Focus groups
  • Competitor analysis

Outputs

  • Presentation
  • Report
  • Workshop

Model

Models such as personas & scenarios help you understand your customers and their experiences with your services. Having defined, legible models to embody your user research findings allows you and your team to identify and focus on the key factors contributing to your user experience.

Methodologies

  • Mental models
  • Experience maps
  • Personas
  • User journeys
  • User scenarios

Outputs

  • High quality outputs that can be printed for project walls

Architect

Defining the Information Architecture (IA), including both the structure of the site and the priority of the information within it, and document Blueprints of the site. This is the earliest stage of ‘pen-on-paper’ design work, and will shape the final product from the ground up.

Methodologies

  • Site structure
  • Content hierarchy
  • Card sorting
  • Tree testing

Outputs

  • Flow-style sitemap
  • Stakeholder walkthrough
  • Workshops

Design

Creating concepts derived from the insights from the research into number of creative concepts. Because it is quick and cheap to make changes during early design phases, this stage is ripe for creative ideation and problem solving. Solutions can be explored with stakeholders and users to inform successive iterations.

Services

  • Hand drawn or paper protoypes
  • Annotated wireframes
  • Clickable prototypes
  • Graphic Design
  • Pattern Libraries

Optimise

Ongoing tweaking for improved performance and feeding back of data about behaviours acts as insight for the next UCD round.

The continual monitoring of performance allows design to be evidence based, and maintaining focus on KPIs encourages focus on finding a balance between the goals of the user and the goals of your business.

Methodologies

  • Benchmark quantitative testing
  • Satisfaction surveys and interviews
  • Persuasion auditing
  • ‘Rent-a-guru’ ongoing “on call” immediate access to our experts
  • A/B testing
  • Multi-variate testing

See how we've used this approach with our clients

And see what we’ve helped our clients to achieve

Case study Chatham house, detailed IA restructure using card sorting, tree testing & more

Chatham House: Research for Digital Transformation

public sector

View more

Chatham House: Research for Digital Transformation

public sector

Chatham House: Research for Digital Transformation

public sector

Chatham House: Research for Digital Transformation
2020-09-08
Case study Over 80 usability tests to inform design strategy with BT

BT TV: Large Scale Usability Testing

media

View more

BT TV: Large Scale Usability Testing

media

BT TV: Large Scale Usability Testing

media

BT TV: Large Scale Usability Testing
2020-09-08
Case study Change incorporated, agile approaches to research on social change

Change Incorporated: Brand Research & Usability Testing

healthcare

View more

Change Incorporated: Brand Research & Usability Testing

healthcare

Change Incorporated: Brand Research & Usability Testing

healthcare

Change Incorporated: Brand Research & Usability Testing
2020-06-06

DesignSpark: UX Research & Design

e-commerce

View more

DesignSpark: UX Research & Design

e-commerce

DesignSpark: UX Research & Design

e-commerce

DesignSpark: UX Research & Design
2020-04-14
Case Study Virgin Holidays, 140% increase in conversions and KPI targets hit for the first time

Virgin Holidays: UX Redesign

travel & tourism

View more

Virgin Holidays: UX Redesign

travel & tourism

Virgin Holidays: UX Redesign

travel & tourism

Virgin Holidays: UX Redesign
2019-09-27
Case study Chatham house, detailed IA restructure using card sorting, tree testing & more

Chatham House: Research for Digital Transformation

public sector

View more

Chatham House: Research for Digital Transformation

public sector

Chatham House: Research for Digital Transformation

public sector

Chatham House: Research for Digital Transformation
2020-09-08
Case study Over 80 usability tests to inform design strategy with BT

BT TV: Large Scale Usability Testing

media

View more

BT TV: Large Scale Usability Testing

media

BT TV: Large Scale Usability Testing

media

BT TV: Large Scale Usability Testing
2020-09-08
Case study Change incorporated, agile approaches to research on social change

Change Incorporated: Brand Research & Usability Testing

healthcare

View more

Change Incorporated: Brand Research & Usability Testing

healthcare

Change Incorporated: Brand Research & Usability Testing

healthcare

Change Incorporated: Brand Research & Usability Testing
2020-06-06

DesignSpark: UX Research & Design

e-commerce

View more

DesignSpark: UX Research & Design

e-commerce

DesignSpark: UX Research & Design

e-commerce

DesignSpark: UX Research & Design
2020-04-14
Case Study Virgin Holidays, 140% increase in conversions and KPI targets hit for the first time

Virgin Holidays: UX Redesign

travel & tourism

View more

Virgin Holidays: UX Redesign

travel & tourism

Virgin Holidays: UX Redesign

travel & tourism

Virgin Holidays: UX Redesign
2019-09-27
Case Study Kaleidoscope, Actionable results and qualitative feedback for a unique retailer

Kaleidoscope: e-Commerce UX Research

e-commerce

View more

Kaleidoscope: e-Commerce UX Research

e-commerce

Kaleidoscope: e-Commerce UX Research

e-commerce

Kaleidoscope: e-Commerce UX Research
2019-09-27
Case Study Hotels.com, global eyetracking for a localised worldwide experience

Hotels.com: Eye Tracking Insight

travel & tourism

View more

Hotels.com: Eye Tracking Insight

travel & tourism

Hotels.com: Eye Tracking Insight

travel & tourism

Hotels.com: Eye Tracking Insight
2019-09-27
Case Study Human Fertilisation & Embryology Authority, 2x site visits reduced support calls and more

HFEA: UX Redesign with Bunnyfoot

healthcare

View more

HFEA: UX Redesign with Bunnyfoot

healthcare

HFEA: UX Redesign with Bunnyfoot

healthcare

HFEA: UX Redesign with Bunnyfoot
2019-09-27
Case Study London 2012 Olympics, Expert consultation and user research for the Olympics

London 2012 Olympic Games: UX Research

sports

View more

London 2012 Olympic Games: UX Research

sports

London 2012 Olympic Games: UX Research

sports

London 2012 Olympic Games: UX Research
2019-09-27
See more Case Studies

Read enough? Get in touch

Contact Paul Wallis to discuss your needs

Contact us
If you want to discuss a project or partnering with Bunnyfoot for your experience design needs, contact Paul Wallis

LONDON

4th Floor
54 St John’s Square
Farringdon
London
EC1V 4JL

Tel: 0207 608 1670

SHEFFIELD

The Old Chapel
8 Mortimer Street
Sheffield
South Yorkshire
S1 4SF

Tel: 0114 478 2950

OXFORD

Boston House
134 Downsview Rd
Wantage
Oxfordshire
OX12 9FF

Tel: 01235 606 140

Cyber Essentials (PLUS) Logo
  • Copyright Statement
  • Terms & Conditions
  • Training Course Terms & Conditions
  • Privacy Policy
  • Jobs
© Bunnyfoot Ltd 2020 | Bunnyfoot is part of the Sideshow Group
  • Our services
  • About us
  • UX training
  • Our clients
  • Blog
  • Contact us
Bunnyfoot
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Privacy PolicyREJECTACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.