BunnyfootBunnyfootBunnyfootBunnyfoot
  • Our services
  • About us
  • UX training
  • Our clients
  • Blog
  • Contact us
    Home Events Once Upon a Time… Why Narratives Are So Important In UX

    Once Upon a Time… Why Narratives Are So Important In UX

    By Jon Dixon | Events | 0 comment | 11 April, 2018 | 0

    As human beings, there are few things we find as engaging and exciting as stories. Since our earliest origins, storytelling has been a way for us to communicate with one another – just look at cave paintings, for example.

    Fast forward thousands of years and there is an inordinate number of ways for us to communicate with one another. But the use of narratives hasn’t gone away. In fact, stories are one of the most powerful tools available to designers looking to create a successful user experience – whether this is online or off.

    Humans are irrational beings; as much as we like to think we make our decisions objectively and based on fact, there is almost always an emotional response that pulls us one way or another. And the use of narrative and storytelling is a hugely effective way of eliciting such a response: they show the user that you understand their situation, and how your product or service “fits” within their own story.

    Next week, I’ll be giving a talk in our Sheffield office about the effect narratives can have when it comes to creating great user experiences. I’ll reveal a few of the methods UX designers can use to create these stories and give some real-world examples of where narratives have shaped the way that a product or service has been designed (or re-designed), in order to successfully meet the audience’s requirements.

    If you’d like to come along, please drop Jo Hutton an email.

    At Bunnyfoot, we’re experts in using emotion and persuasion to create positive and effective user experiences, both online and off.

    Want to learn more?

    • Training Course: Designing for the Human Mind / Brain
    • Blog: 5 Great Examples of Emotion in Design
    • Training Course: Designing for Emotion
    Bunnytalk, Creativity, Emotion, Persuasion

    Leave a Comment

    Cancel reply

    Your email address will not be published.

    NextPrevious

    LONDON

    4th Floor
    54 St John’s Square
    Farringdon
    London
    EC1V 4JL

    Tel: 0207 608 1670

    SHEFFIELD

    The Old Chapel
    8 Mortimer Street
    Sheffield
    South Yorkshire
    S1 4SF

    Tel: 0114 478 2950

    OXFORD

    Boston House
    134 Downsview Rd
    Wantage
    Oxfordshire
    OX12 9FF

    Tel: 01235 606 140

    Cyber Essentials (PLUS) Logo
    • Copyright Statement
    • Terms & Conditions
    • Training Course Terms & Conditions
    • Privacy Policy
    • Jobs
    © Bunnyfoot Ltd 2020 | Bunnyfoot is part of the Sideshow Group
    • Our services
    • About us
    • UX training
    • Our clients
    • Blog
    • Contact us
    Bunnyfoot
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Privacy PolicyREJECTACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.