BunnyfootBunnyfootBunnyfootBunnyfoot
  • Our services
  • About us
  • UX training
  • Our clients
  • Blog
  • Contact us
    Home News and Announcements Leap day charity event at Bunnyfoot

    Leap day charity event at Bunnyfoot

    By Jenan Bala | News and Announcements | 0 comment | 1 March, 2016 | 0

    I don’t know if you realised this, but we have a free day this year! Yes, 1 free day. How would you spend it? Let’s be honest, you’d probably just go to work.

    At Bunnyfoot, we decided to donate the extra day to charity so we got in touch with some exceptionally brilliant charities that make a difference to our world but are just not big enough to provide the super slick websites that established charities can.

    Story highlights:

    • 3 charities selected as they were local and small (could do with our help)
    • £25,000 donation in UX consultancy
    • Interactive prototypes
    • User testing with eye tracking videos; 10 tests: 5 live site + 5 prototype
    • Takeaway package including research, user testing eye tracking videos and complete website designs to super strengthen donation performance
    • People still write cheques
    • Warm fuzzy feelings for all

    12795575_10156603117470230_7468813045249899631_n

    Which charities?

    • St John’s Hospice (London): an independent charity providing specialised palliative care to more than 3,000 terminally-ill patients and their families a year
    • Helen & Douglas House (Oxford): funded almost entirely on donations, they care for terminally ill children, young adults and their families through exceptional hospice care
    • Helen’s Trust (Sheffield): helping terminally ill people stay in their homes

     

    We picked these guys as they were close to home (literally and personally) but our work would have a bigger impact on improving their digital strategy and donation strength. For smaller charities, UX consultancy is not something you can afford even if it will create a better experience for users. It’s a tough position to be in.

     

    Heidi Hawkins, Chief Executive of Helen’s Trust said: “We are completely buzzing after our insightful and productive time with Bunnyfoot today. The team really understood our ambitions, audiences and they were sensitive to the challenges we face as a small charity. We are so thankful for their time and expertise and very grateful to have been chosen as one of their charities in their leap day charity day.”

    943815_10156603118760230_5952512254668007262_n

     

    Katherine France, Fundraising Manager of St John’s Hospice said, “We were thrilled to be chosen by Bunnyfoot for their leap year charity day. Being given this completely bespoke expert consultancy will help to improve the quality of our website and donation pages. The advice gained from this day will invaluable to our small team and I would like to thank Bunnyfoot for choosing to take care of our digital user experience.”

    What did we do exactly?

    Evaluate it!
    We started the morning with the team running an expert evaluation of the existing site, focusing on the donation and fundraising sections. This allowed us to identify low hanging fruit and how we could get the biggest wins for the charity

    Design it!
    Armed with loads of sweets, we split into teams and started to develop prototype designs both in the form of an interactive clickable designs and on paper.

    Test it!
    We had Bunnyfield recruit a great bunch of participants who would be representative of the charities real supporters. We carried out 10 one on one sessions to ensure the designs we were creating worked with users, iterating our designs on the fly.

    Following this we came together as a group and presented back the main findings and recommendations for moving forward to our respective charities. We also supplied them with all of the designs we had created and video’s of the user testing sessions that we recorded through the day.

    The day was full. Fast paced and very enriching for us and our charities.

    12801178_10156603118360230_4756248782288016946_n

     

    Ben Ulph, Fundraising support coordinator of Helen and Douglas House said, “Helen & Douglas House are hugely grateful to Bunnyfoot for the time and expertise they have shared with us during their leap day charity activities – the knowledge and insights we will take away will be enormously valuable to us as we move forward with developing our new website and digital strategy”

     

    Thanks to Ben, Katherine and Heidi. We’re pretty happy about the work too.

    Prototyping, Usability testing, User-Centred Design

    Leave a Comment

    Cancel reply

    Your email address will not be published.

    NextPrevious

    LONDON

    4th Floor
    54 St John’s Square
    Farringdon
    London
    EC1V 4JL

    Tel: 0207 608 1670

    SHEFFIELD

    The Old Chapel
    8 Mortimer Street
    Sheffield
    South Yorkshire
    S1 4SF

    Tel: 0114 478 2950

    OXFORD

    Boston House
    134 Downsview Rd
    Wantage
    Oxfordshire
    OX12 9FF

    Tel: 01235 606 140

    Cyber Essentials (PLUS) Logo
    • Copyright Statement
    • Terms & Conditions
    • Training Course Terms & Conditions
    • Privacy Policy
    • Jobs
    © Bunnyfoot Ltd 2020 | Bunnyfoot is part of the Sideshow Group
    • Our services
    • About us
    • UX training
    • Our clients
    • Blog
    • Contact us
    Bunnyfoot
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Privacy PolicyREJECTACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.