Travel technology Europe has been running for 12 years and attracts over 5,500 of Europe’s top travel technology professionals. The aim of the event is to provide attendees with the relevant products and services to enhance business efficiency and improve business performance.
Julie Zoe will be taking part in an expert panel discussion titled ‘How to test your site to perfection’. There are many ways to test an e-commerce operation – eye-tracking technology, web analytics and tagging, videoing target users, click and scroll mapping – but what are the relative benefits and do the costs really result in a return? This panel session lets you hear the views of leading user testing experts.
Julie Zoe will be joined by Dr Leo Poll, President of Akendi UK and Guy Redwood, Founder of Simple Usability.