BunnyfootBunnyfootBunnyfootBunnyfoot
  • Our services
  • About us
  • UX training
  • Our clients
  • Blog
  • Contact us
    Home Brain Licks: 10 Second Wisdom It’s important to focus on what people do, not what they say: an example

    It’s important to focus on what people do, not what they say: an example

    By Jon Dodd | Brain Licks: 10 Second Wisdom | 0 comment | 8 March, 2013 | 0

    We recently did usability testing for an organisation about which people have divided opinions – largely depending on their politics. For a few people (with initial negative impressions about the organisation), even after completing tasks with ease and efficiency they went on to slate the site and everything about it.

    Interestingly we often see the opposite too – after clearly struggling and failing simple tasks, brand advocates will often compliment a site and its design, and even say they found it easy to use.

    We all know the power and importance of brand and proposition – but ‘opinion’ should not cloud research to improve key aspects such as usability.

    See also:

    • Make sure you do good audience research: observe don’t ask
    Customer Research, Usability testing

    Leave a Comment

    Cancel reply

    Your email address will not be published.

    NextPrevious

    LONDON

    4th Floor
    54 St John’s Square
    Farringdon
    London
    EC1V 4JL

    Tel: 0207 608 1670

    SHEFFIELD

    The Old Chapel
    8 Mortimer Street
    Sheffield
    South Yorkshire
    S1 4SF

    Tel: 0114 478 2950

    OXFORD

    Boston House
    134 Downsview Rd
    Wantage
    Oxfordshire
    OX12 9FF

    Tel: 01235 606 140

    Cyber Essentials (PLUS) Logo
    • Copyright Statement
    • Terms & Conditions
    • Training Course Terms & Conditions
    • Privacy Policy
    • Jobs
    © Bunnyfoot Ltd 2020 | Bunnyfoot is part of the Sideshow Group
    • Our services
    • About us
    • UX training
    • Our clients
    • Blog
    • Contact us
    Bunnyfoot
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
    Privacy PolicyREJECTACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.