Minimum Viable Research – Lean startup
In this Bunnytalk Jo Packer gave us a fascinating insight into how UX can be implemented within startup businesses. She shared with us her own experiences of integrating user testing into the design process at Songkick, a startup which is now the second-largest live music site after Live Nation with over 5 million users worldwide. Every month, millions of users find concerts on Songkick across web, iOS, Android, and Spotify app. Songkick’s partners include YouTube, BBC, and Deezer, and our investors include Sequoia Capital and Index Ventures.
Jo has been designing and building websites and apps in some form or another since 2000. She has a background in animation, graphic design, user research and front-end coding. Jo is a strong believer in cross disciplinary collaboration and putting the user at the heart of the product development process. Since starting at Songkick in 2009 Jo has helped Songkick create an environment where talking to customers and potential customers is just part of what they do everyday.
The lean startup world talks a lot about customer development, which is all about “getting out of the building” and getting feedback from real customers, whereas the UCD-world talks about user research – understanding your users to inform your design. In this talk she told us how she managed to bring fast and cheap user research tools into Songkick which are now part of the regular product development process, and how they learned to make user research and lean start-up speak the same language.
Getting feedback from real people doesn’t have to be intimidating or take forever, and Jo’s talk shows us how what you learn will impact your business. Jo tells us the tools & practices they have adapted for a fast-paced, unforgiving start-up environment.
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Jo Packer is the Lead User Experience Designer for Songkick.