Welcome to the first issue of the Bunnyfoot newsletter
According to EConsultancy, 90% of UK marketers see a joined up customer experience as important, but only 4% have achieved it.
To help inspire you to deliver a better customer experience, we’ll be gathering together articles, resources and case studies in this regular newsletter.
Top tip: Use personas to design with customers in mind
Many of our clients use personas to ensure the entire team maintains a focus on the customer, whether they are wiriting content or designing new functionality.
Take it from Clare Harvey at The National Archives, proud winners of a Public Sector Digital Award for legislation.gov.uk, “If it wasn’t for Mark Green, our primary persona, we would have missed crucial opportunities to present information effectively.”
Get started with our guide to personas
Case study: Screwfix prototyping and testing
Whether it’s card sorting to improve website navigation, user testing of a new service or full mobile website design, Screwfix’s motto is “test early, test often”.
Screwfix are reaping the rewards with bespoke solutions to eCommerce that drive customer loyalty and conversions.
Read the full Screwfix case study
Blog: Appeal to all the senses
We tend to have a better memory for things that stimulate more than one sense, such as tasting a free sample. How can we appeal to the senses in digital design?
Pick up some ideas for appealing to more senses
The best of the web
COI Usability Toolkit
Not just for the public sector, this free resource (which just happens to be designed by us) will help you to understand the fundamentals of good usability and accessibility.
Access the COI Usability Toolkit yourself
5 fake sounds that help humans
Did you know that fake sounds (aka skeuomorphs if you want to get fancy) are built into your digital camera, you car and even Skype by engineers to help the human mind?
Read which sounds are fake and why
34 cleverly designed inventions
Oreo cream scoopers, shoe drawers in stairs, rolling benches…an eclectic mix of brilliant (and sometimes a bit bonkers) inventions to make our lives easier.
See all 34 clever inventions
Meet us at
Loyalty World: May 15-16, Moscow
Hear Jon Dodd speaking about the techniques for user centred design and persuasion, and how these increase customer loyalty.
Register for Loyalty World
HCID Open Day (London): April 12th – 17:10-17:50
Hear Poppy James and Veronika Jermolina present the cultural differences in international online banking.
Register for your HCID ticket
But why wait?
London – Oxford – Sheffield
Our doors are always open and we love a friendly visit, so give us a call or stop by any time.
Find our contact details here
Lunch ‘n’ Learn
Fancy learning something new over lunch?
10 lucky readers will win a free bespoke training course on optimising customer experience at their office.
Email your contact details to firstname.lastname@example.org before March 30th to enter.
Read the full ts and cs
Are you looking to improve your mobile website?
Talk to us about how we can help you research, prototype and test a user optimised mobile experience.
Call Caroline on 0845 644 0650
Do you understand your international customers?
Overcome language and cultural barriers to ensure your marketing is working efficiently across the globe.
Ask Caroline how on 0845 644 0650
Need help focussing the team on the customer?
Personas create a tangible representation of your audience based on insight that you can share with your team and business.