Boden the international fashion retailer is to enhance online customer experience by gaining insights from watching the real behaviour of its customers whilst they use the current Boden site and also some new innovative prototypes.
Boden recognise the importance of cultural differences across the markets they operate in and so the research will be conducted in the UK, Germany and the US.
User centred design consultancy Bunnyfoot, whose consultants include native Germans, will conduct one-on-one usability and user experience testing, and will assist with evaluation and evolution of the site and prototypes.
‘Involving customers in the design of our site will ensure we meet their exacting requirements’ said Mark Batty eCommerce Manager at Boden ‘performing in-depth international testing will help us deliver experiences tailored to some of the key markets we operate in.’
Originally founded in 1991 as a catalogue retailer, Boden’s web site launch followed in 1999. The UK site alone receives over 4,000 online orders every day.
‘Boden is well known for the quality of its customer service as well as the quality of its clothing,’ said Dr Jon Dodd MD Bunnyfoot ‘we are delighted to have been selected to help them enhance the web and mobile experiences they give to their customers’
When he couldn’t find what he wanted in the shops – and realised that he and the City had grown tired of each other – Johnnie Boden started a clothing business. Boden’s grown in leaps and bounds since the first range took shape on Johnnie’s kitchen table back in 1991. The company is now turning over GBP200 million a year and employing 800 staff. Over 200 womenswear styles are on offer, as well as extensive ranges of menswear, baby, girls and boys’ clothes. Boden launched in America in 2002, Germany in 2007 and in September 2009 we started selling our clothes in Austria.
Bunnyfoot (www.bunnyfoot.com) are the leading UK consultancy for specialist customer experience design and usability across all interactive channels. Launched in 1999 Bunnyfoot have 5 UK offices and work globally through in house multi-lingual consultants and with international partners. Bunnyfoot’s clients include; Virgin Holidays, Screwfix, ITV, Siemens, Microsoft, Arsenal and the DWP.
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Phone: 0845 644 0650