One of the great attractions in Edinburgh is the Zoo, my kids love it. We have been members for five years and spend many days of the summer holidays wandering around. Over the last few years I’ve seen the Zoo marketing develop and on my last visit was particularly impressed by their recent flyers. They have successfully combined maps, plans for the future, members information and all manner of other info into one neat, slick and usable handout.
The flyer is a standard DL sized concertina folded affair but what nicely sets it apart is that it has a built in information architecture and is really easy to use.
The concertina has an offset fold that exposes a small border. The borders show the title of that section and make it easy to find and fold to that section. The borders act in the same way as tabs do within a webpage. They conceal a large amount of information in a small space and provide the user with a quick introduction to the contents.
Having these tabs makes it easy to find the section you are interested in and avoids the problem of either having to open up the entire concertina or folding it up in some weird way to expose the bit that you are interested in.
If the zoo were not a fantastic trip in and of itself, I would heartily recommend popping along just to pick up one of these flyers.
If you’re aware of any similar excellent examples we’d love to hear about them.