Specialist eyetracking services

We pioneered the use of eyetracking for usability testing and have now extended this to include research across all media. We help you understand which aspects of your materials draw the eye, grab attention and get remembered.

We will devise the appropriate research methodology for the most effective test of your material or materials. To date our tests have included the following:

• TV advertisements and product placement
• In game advertising
• Planograms
• Shop layouts
• Person to person interaction
• Websites (see user testing)
• Print media: including: advertisments, magazines, newspapers, pack design, instructions, forms