“How many psychiatrists does it take to change a light bulb? …Only one, but the light bulb has to want to change” - Why do the most serious usability problems we uncover often go unfixed? – A how-to for experienced and advanced practitioners.

Get your free ticket - Register now at eventbrite

When: Monday, 28th May 2012

Time: 19:30-20:30

Where: White October offices in Oxford (off of Cowley Road)
3 The Gallery, 54 Marston Street, OX4 1LF

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What is the talk about?

As a profession, one of our most important motivations is that we want products to get better. But even when our recommendations are welcomed and apparently highly valued, they often aren’t acted upon—especially, it seems, when the problems involved are serious.

This talk offers reasons why this happens, and suggests what we can do to improve our track record.

About Caroline Jarrett

Caroline Jarrett (User Experience and Usability Consultant at Effortmark Ltd) works mostly with the Open University. She is a co-author of the textbook “User interface design and evaluation” and of “Forms that work: Designing web forms for usability”. She is currently working on a book on surveys, to be published by Rosenfeld Media later this year.

What is UX Oxford?

Bunnyfoot, along with White October, sponsor UX Oxford to help spread the UX (User Experience) bug around Oxford. UX Oxford provides a platform to share the knowledge of the UX community in and around the city of Oxford. Through a series of guest speakers, workshops and discussions we aim to cover the entire spectrum of UX, ranging from web sites, mobile devices, physical products, and just about anything that can be used.

In a nutshell: “If you use it, we’ve got an opinion about it!”

For more information and to register for your ticket, see the Loyalty World website

For months we’ve been on the lookout for the perfect location and we found it at St John’s House in Farringdon.

Bunnyfoot's new London office from the outside

Only a three-minute walk from Farringdon station, our new central location will be easier for clients and participants to get to and has lots of foot traffic for intercept on-street recruitment (mainly for our B2C clients).

Our existing London lab has been continuously booked out for months so we’re pleased to announce that we’ll now have three soundproofed usability testing suites with state-of-the art equipment, not only that but the client viewing rooms have a roof balcony too.

The new office and labs give us even more flexibility for project war rooms, workshops, user testing and focus groups to all run simultaneously, and these will support our other labs in Oxford and Sheffield.

When do we move?

The workers are in and the space is starting to transform. We will be up and running by Tuesday 22nd May.

Where is it?

4th & 5th Floor

St John’s House

54 St John’s Square

Farringdon

EC1V 4JL

Once we’re in, we’d love you to pop by for a guided tour of our new London home.

• Thursday 24th May, 2012
• 18:00 - 20:00
• The Bear Bar, St John’s Square, London, EC1M 4DE

Reserve your place now through eventbrite

An introduction to Frank Rose

With a decade as contributing editor at Wired magazine, Frank has studied a thing or two about the evolution of the web. He has shared his experience at major conferences, such as Social Media Week in New York or Changing Media Summit in London. He is the author of the bestselling “West of Eden” and more recently “The Art of Immersion”.

Find out more about Frank Rose

What will Frank be talking about?

The subject is close to all of our hearts - how the web influences imaginative expression. We have so many forms of media at our fingertips to help us to “tell the story” of our brands and products.

What type of media is available? How should we be using it? And most importantly - how do we integrate it seamlessly to create a smooth and positive customer experience?

Story telling in a digital age allows us to blur the lines between digital and non-digital worlds. A brilliant example is this TED talk set in 2023 directed by Ridley Scott promoting his latest film Prometheus.

Frank interviewed James Cameron and Steve Jobs for his recent book the Art of Immersion. Come and learn about the future of digital story telling as told by one of the worlds most respected technology writers.

How do I attend?

Be quick! Tickets are limited for this event and spaces are filling fast!

Reserve your place through eventbrite

Email Eleanor Holmes or call on 0845 644 0650 for more information

Legislation.gov.uk scoops Public Sector Digital Award

After much anticipation, we are proud to announce that The National Archives have won the Best example of ICT-enabled innovation and enterprise at the Public Sector Digital Awards for their work on legislation.gov.uk

Rebecca Gill and Mark Pierce from Bunnyfoot joined the team from The National Archives and The Stationery Office to receive the award at London’s prestigious Guildhall. The award celebrates those who set best practice standards for how ICT can be used to introduce new services, new business models and new ways of reaching out to citizens.

The award was for the work on legislation.gov.uk

Legislation.gov.uk is a place where anyone can explore UK legislation. The National Archives are responsible for this and wanted to combine the 2 very different online repositories for legislation (statutelaw.gov.uk, and opsi.gov.uk) into one high quality website service (legislation.gov.uk) that not only presents the legislation, but supports the users in understanding how to navigate legislation.

The project was complex, but rewarding

For Bunnyfoot, this meant detailed research into how people consumed legislation as well as getting to grips with the complexities of how legislation is created and stored. We designed the user interface of legislation.gov.uk to be both usable and accessible to an audience with varied experience of accessing legislation from the general public to legal professionals. It now outperforms the 2 original sites combined and led to a twenty-fold increase in people viewing revised legislation.

Mark Pierce was the main consultant at Bunnyfoot to work on the design side of the project, “This project challenged me to not only design for a usable experience, but also to think about how the information architecture could be mapped to the URI scheme. More importantly, it has made me understand the importance of designing URL structure.”

Sounds like a cliche, but success really was due to teamwork

The way the National Archives and The Stationery Office wholly embraced user centred design and brought it into the heart of their development is what contributed significantly to its success. They welcomed Bunnyfoot as an integral part of the team and immersed themselves in testing, so they could base design feedback on what users wanted rather than personal opinion. It’s interesting to think that the project would have taken a very different direction without Bunnyfoot’s research as it uncovered a very different group of users who had not really been considered before.

“Working on this project with The National Archives and The Stationery Office has been a fascinating and brilliant journey. It didn’t feel like we were coming together as separate teams, we had a shared vision and goal that everyone was part of. The National Archives winning this award has been the icing on the cake.” Rebecca Gill, MD, Bunnyfoot.

We hope this award inspires other government departments to embrace user centre design in the same way. We will be publishing a case study to explain more about the project and our approach.

The core of the Bunnyfoot operation will remain unchanged and continue to run out of the remaining 4 Bunnyfoot offices in England but still with full UK and global reach.

Currently we have no plans to open any further offices in the UK, but are due to relocate the London office to accommodate our expanding London team and offer new testing and training facilities.

All the Bunnyfoot team wish the new company the best of luck for the future.

Bunnyfoot Mo Bro Awards:

The boys came in on December 1st slightly colder faced, but with big smiles all around as the perpetual nose-ticklers were jubilantly shaved off.

For the past month, the Bunnyfoot Mo Bro’s have banded together in hairy solidarity to raise money for men’s health charities through the Movember movement. Starting clean shaven and baby-faced on November 1st they have suffered (along with their girlfriends) with only a mild bit of whinging about stubble, itchiness, ginger bits, bald patches and stuck food. By the end of the month we have been treated to a glorious display of bushy upper lips, and I have to say I for one am going to miss them!

Congratulations to Kelley – our biggest fundraiser. And yes, Kelley is a girl. Some of our Mo Sistas gave the boys a little kick up the arse keeping us entertained with regular updates of their fingertaches right through to the bushy glory of an Einstein inspired stick on for the final few days. It may be cheating slightly – but hey, it’s all for a good cause!

The funds raised in the UK support the number one and two male specific cancers - prostate and testicular cancer. It’s an issue that needs tackling all year round, so please do still come and give donations, just because Movember is over for another year, doesn’t mean the work is!

You can find our motley crew under the Bunnyfoot Mo Bros or search for your favourite consultant and give them a push. Is it Kelley, the Mo Sista who put the boys to shame? Maybe the Big Boss, Jon Dodd who is never afraid to sport a new look in the name of charity? The team captain who made it all possible, Jamie? Or perhaps you feel sorry for James who has tried so hard, but remained looking baby-faced with his blond tache throughout? Or just spare some pennies for your favourite consultant!

Many thanks!

…It’s Movember, the month formerly known as November, now dedicated to growing moustaches and raising awareness and funds for men’s health; specifically prostate and testicular cancer. Many of the guys at Bunnyfoot are donating their top lips to the cause for 30 days in an effort to help change the face of men’s health. These Mo’s will spark conversations, and no doubt generate some laughs; all in the name of raising vital awareness and funds for cancers affecting men.

Why are we so passionate about men’s health?

• 1 in 9 men will be diagnosed with prostate cancer in their lifetime
• This year 37,000 new cases of the disease will be diagnosed
• 1 in 2 men will be diagnosed with cancer in their lifetime
• 26% of men are less likely to go the doctor compared to women

We’re asking you to support our Movember campaign by making a donation online, pleeeeeeeeeeeeeeeeeese..

If you’d like to find out more about the type of work you’d be helping to fund by supporting Movember, take a look at the Programmes We Fund section on the Movember website: http://uk.movember.com/about

Thank you in advance for supporting our efforts to change the face of men’s health. More pictures to come! Follow our Twitter @bunnyfootsays for the latest

Kelley’s “Tom Selleck” is putting the boys to shame as the girls from London join in to support the boys.

Bunnyfoot are sponsoring tonight’s event on the return on investment from usability.

For us, it has always been a challenge to accurately quantify and communicate the value of ROI amongst the many marketing activities that surround it. We would love to increase the appreciation of the value of user centred design within the marketing community, amongst our own clients and their internal stakeholders. UX is seen as a recent addition to the product development life cycle, but we are looking to prove that it is by far the most vital step in bringing any product or service to market.

Tonight, usability professionals will come together to discuss how we can better measure and communicate ROI to our clients.

At Bunnyfoot, we have seen evidence of sales targets being smashed for the first time, downloads increase massively and complaints reduce significantly. When we measure and follow the results consistently, we see those successes sustained, and even further optimised with regular user testing. The feedback we get on our work is hugely positive, citing how it has saved development time and stress, brought teams together and improved awareness and understanding of the customer’s needs to the forefront.

So how do we quantify this? How do we share this? How do we make the marketing community stand up and listen?

The event tonight is unfortunately sold out, although if you want to take the risk, join us at Sapient Nitro from 7pm and any spare spaces will be allocated. Otherwise join @UKUPA on Twitter and follow the hashtag #uxroi

More details available on the UK UPA website

Between us, they have been impressed with the insight we have provided about their key customers, and we have been more than impressed by the way that they have embraced the full value of our services and their commitment to providing the best experience possible for their audience. Together, we will bring you an interesting talk, jam packed with ideas you can take back to your business.

So whether you want to understand:
How to maximise your returns from an international market
Understand more about our methods, such as what you will get out of a workshop, how we can help you produce prototypes or how we test
Get some tips from the professionals to help with your designs
Get some guidance on how mobile user testing can help bring a better design to market first time
Or just understand how real clients are employing user centred design as part of their standard range of services…

…come and listen to Mark Batty, Ecommerce Manager at Boden, speak with Jon Dodd, Bunnyfoot’s CEO

Thursday 30th June
12 – 12.30pm
Search, Affiliate, Display and Digital Arena
Online Marketing Show (part of Marketing Week Live)
Olympia, London