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Jul
21
2011
Understanding the value of usability – UPA event on the ROI of UX
Bunnyfoot are sponsoring tonight’s event on the return on investment from usability.
For us, it has always been a challenge to accurately quantify and communicate the value of ROI amongst the many marketing activities that surround it. We would love to increase the appreciation of the value of user centred design within the marketing community, amongst our own clients and their internal stakeholders. UX is seen as a recent addition to the product development life cycle, but we are looking to prove that it is by far the most vital step in bringing any product or service to market.
"Bunnyfoot have been terrific partners. Their user centred approach not only defined a solution, it also helped enormously with change management."
I highly recommend the Bunnyfoot team and their approach.
Helen Lindsay, Global Website Programme Manager
BOC group
"Working with Bunnyfoot provides us with an independent source of data which helps us ensure our clients make the right business decisions"
Estelle Cousins, Senior Producer
Graphico
"Working with a Bunnyfoot consultant to conduct eye-tracking sessions on a recent project has been a valuable collaborative experience. We found them responsive, knowledgeable and flexible"
Amelia Still, Usability Engineer
BBC New Media