59 Posts about

Mobile Ethnography

November 7, 2014
Posted by in Brain feasts: longer reads
Tags: ,

If you want to provide a truly excellent customer experience you need to really understand your customers. The problem is that how people behave, and how they think they behave, are often not the same – you can’t just ask them questions and expect to get the correct answers.

Round up of UXUK Awards 2014

October 29, 2014
Posted by in Events
Tags: , , ,

Following an amazing night at the UXUK Awards, held at Microsoft Cardinal Place with Bunnyfoot once again the premier sponsor, we have much to celebrate!

Bunnyfoot To Be Principle Sponsor of the UXUK Awards 2014

April 24, 2014
Posted by in News/ Announcements
Tags: , ,

We are excited to announce that Bunnyfoot are once again an official sponsor of the UXUK Awards which is taking place on Wednesday 22nd October.

Service design and User Experience design: a complex partnership

The idea behind service design (SD) is to make ‘services’ easier, quicker and more delightful to engage with. Sound familiar? It’s not too dissimilar from user experience (UX) with its goal to improve effectiveness, efficiency, satisfaction, and more recently, desirability.

How Gamifying your website can increase engagement

March 3, 2014
Posted by in Brain bites: 2 min insights
Tags: ,

Gamification is the concept of including fun elements in your service in order to add delight to the user experience. These game elements can be added to any communication channel such as websites, apps or software programmes and are used to persuade customers towards a desired outcome.

Scarcity: Why we want what we can’t have

What is scarcity?

The concept of scarcity occurs when a product is only available for a limited time or if it is in short supply. People always want more of things that are running out.

Test and learn trend continues into 2014

Looking at trends for this year can be done with guidance from developments made last year. Econsultancy have recently predicted a number of digital trends for 2014, including a greater focus on experimentation and agility.

Bunnyfoot Sponsor First UXUK Awards

August 15, 2013
Posted by in News/ Announcements
Tags: , ,

We are excited to announce that Bunnyfoot are an official sponsor of the inaugural UXUK Awards which is taking place on Wednesday 13th of November.

Bunnytalk: Guest speaker Jo Packer talks UX for startups

February 6, 2013
Posted by in Events
Tags: , ,

Minimum Viable Research – Lean startup

In this Bunnytalk Jo Packer gave us a fascinating insight into how UX can be implemented within startup businesses. She shared with us her own experiences of integrating user testing into the design process at Songkick, a startup which is now the second-largest live music site after Live Nation with over 5 million users worldwide.

Bunnytalk: Minimum Viable Research – Jo Packer from Songkick

January 17, 2013
Posted by in Events
Tags: , ,

The lean start-up world talks a lot about customer development, which is all about “getting out of the building” and getting feedback from real customers, whereas the UCD-world talks about user research – understanding your users to inform your design. In this talk Jo will tell you how she brought fast and cheap user research tools into Songkick which are now part of the regular product development process, and how she learned to make user research and lean start-up speak the same language.

Getting feedback from real people doesn’t have to be intimidating or take forever, and you’ll see how what you learn will impact your business. Jo will tell you what tools & practices she has adapted for a fast-paced, unforgiving start-up environment.

Songkick is the second-largest live music site after Live Nation. Every month, millions of users find concerts on Songkick across web, iOS, Android, and our Spotify app. Songkick’s partners include YouTube, BBC, and Deezer, and our investors include Sequoia Capital and Index Ventures.

Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.