36 Posts about
User centred design

Why Information Architecture is So Important in UX

You may not be aware of it, but you encounter Information Architecture (IA) many, many times a day, and the list of ways you do so is practically endless – whether it’s on road traffic signs, menus in restaurants, your online banking app, the sports results, and even reading the phone book (if you still use one!)!

But what really is Information Architecture?


A Straight Forward, Straight Talking Guide to Mental Models

You may have read up on mental models and still be left thinking, eh? We’re not surprised; there’s lots of explanations out there using flowery language that makes it all sound rather convoluted. But the thing is, mental models shouldn’t be complicated. At Bunnyfoot, we like to practice what we preach. So, here’s a straight forward, straight talking guide to mental models.


Empty states: why they are important

What is an empty state?

You may be wondering what an empty state is. I’m sure, at least once in your life, you have found yourself seeing a blank screen with no data and no guidance, not knowing what to do next.


How Human-Centred Design could improve politics

As those of us in the UX world know, it’s quite common to watch people struggle to use a site, then subsequently say how easy to use it was – which is why it’s important to observe what people do, not what they say. People tell you what they want in order to achieve the desired response. Could this also apply to political polls?


How to build habit-forming products and services

A study found that smartphone users check their phone up to 150 times a day, 53% do so within 5 minutes of waking up in the morning. This appetite has been fueled by an increase in processing speeds, smaller devices, faster internet speeds, improved coverage combined with more products, services and entertainment available online.


Bunnyfoot CEO Jon Dodd shares his insight from the Web Effectiveness Conference in Copenhagen

Yesterday I spoke at the annual web effectiveness conference in Copenhagen organised by Bowen Craggs. The conference is interestingly different to many as it has a clear ‘corporate website’ and ‘corporate communications’ focus.


Dr Rebecca Gill to speak in Porto to Business School Professionals

Dr Rebecca Gill, Bunnyfoot Director is to speak at the Association of MBA’s Inaugural conference for business school professionals in Porto in June.


Historic Royal Palaces

Recently we worked with Historic Royal Palaces to refine the organisation of their website and also provide input into the visitor experience at their six palaces. In particular, they wanted to grow their UK-based audience outside of London, provide more user-centred programmes for schools, families and young people and engage more overall through film, television and modern online media. Naturally we agreed that an audience-first approach was the key to increasing the visit count and achieving their aims.


Leap day charity event

I don’t know if you realised this, but we have a free day this year! Yes, 1 free day. How would you spend it? Let’s be honest, you’d probably just go to work.

At Bunnyfoot, we decided to donate the extra day to charity so we got in touch with some exceptionally brilliant charities that make a difference to our world but are just not big enough to provide the super slick websites that established charities can.


Putting the cart before the horse, or the tech before the customers?

A client was chatting to us today and he said:

“the problem is we often choose a platform and then design to its best ability”

This is a fairly common thing we hear and it can prevent our clients from producing the best experience as inappropriate constraints are often unavoidably and regrettably baked in by their choice of technology.

But why does this happen?


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.