5 Posts about
Social media

Social proof – how you and your customers make decisions

Recently, C&A Brazil did an interesting and innovative Mother’s Day campaign: They linked the coat hangers in store with Facebook so that each hanger showed the number of Facebook ‘Likes’ each piece of clothing received. The campaign was a huge success with part of the collection being sold out on the first day.

One reason for this outstanding result lies on the use of social proof, a powerful persuasion technique.


Bunnytalk: Frank Rose on storytelling in the digital age

On 24 May, we at Bunnyfoot were lucky enough to sit down with one of the most influential technology writers around for a fascinating Q & A session.  Frank Rose, contributing editor for Wired magazine, and bestselling author of ‘West of Eden’ and ‘The Art of Immersion’, shared his views on how digital media is changing the way stories are told – and how brands need to adapt along with it. He also touched on how this all ties in to user experience.

To set the scene: the London evening was balmy, the venue full with digital media professionals, and Bunnyfoot’s own Aaron Young was ready to ask a barrage of questions.


Understanding the value of usability – UPA event on the ROI of UX

July 21, 2011
Posted by in Events
Tags: , , , ,

Bunnyfoot are sponsoring tonight’s event on the return on investment from usability.

For us, it has always been a challenge to accurately quantify and communicate the value of ROI amongst the many marketing activities that surround it. We would love to increase the appreciation of the value of user centred design within the marketing community, amongst our own clients and their internal stakeholders. UX is seen as a recent addition to the product development life cycle, but we are looking to prove that it is by far the most vital step in bringing any product or service to market.


Age of the Avatar (Part I)

August 3, 2010
Posted by in Brain feasts: longer reads
Tags: ,

James Cameron's Avatar

Public interest in avatars has increased thanks to a recent James Cameron film (20th Century Fox)

No longer are avatars the ideas and projects saved for geeks or the games industry. Since the massive success of James Cameron’s film Avatar, the wider public have been exposed to not only the concept and possibility of 3D virtual worlds, but the technology behind creating and controlling an avatar.

The development of personalised intelligent media is fast progressing and will soon provide us with


Social Media and the Impact on User Experience

Advances in mobile, social media and gaming technologies have moved the field of user experience into almost all areas of our daily lives. This has created a shift away from traditional usability (as you knew it) to the much richer scope of user experience, where users’ feelings, motivations, and values are given as much, if not more, importance than the traditional measures of efficiency effectiveness and subjective satisfaction.


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Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

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