8 Posts about
ROI

Putting the cart before the horse, or the tech before the customers?

A client was chatting to us today and he said:

“the problem is we often choose a platform and then design to its best ability”

This is a fairly common thing we hear and it can prevent our clients from producing the best experience as inappropriate constraints are often unavoidably and regrettably baked in by their choice of technology.

But why does this happen?


Grow up!

November 21, 2012
Posted by in Brain feasts: longer reads
Tags: , ,

This guest blog has been created by Mike Follett, a champion of business-led advertising. Mike’s client spends over eighty million pounds a year on trade-driving advertising in the UK alone so he knows how important an evidence based marketing approach is. Mike wanted to know how to make advertising über efficient, (and be able to prove it), so naturally we were pleased to provide him with actionable, evidence based insights on what works and what doesn’t.

Robert Stevens – Co-founder, Bunnyfoot

It is my fervent desire that the advertising industry grows up by 2020

In a perfect world, advertising agencies should be responsible business partners to the clients, able to address their real business problems in ways that create real value. They would know the value they create, but also know their limitations. They would have the serenity to accept the things they cannot change, the courage to change the things they can, and the wisdom to know the difference. In short, they would be grown ups.


…but the lightbulb has to want to change: why do the most serious usability problems we uncover often go unfixed?

July 19, 2012
Posted by in Events
Tags: ,

Event: UX Oxford Speaker Series 7
Speakers: Independent usability consultants Caroline Jarrett, and Steve Krug (remote)

Once a month the best and brightest user experience professionals are invited to share tips of the trade at UX Oxford. Recent speakers at this Bunnyfoot and White October sponsored event included UX consultants Caroline Jarrett and Steve Krug.

Caroline and Steve discussed a common experience: when serious usability issues are uncovered and raised with the client but often go unfixed. Their talk offered some insightful reasons why this happens, and suggested what we can do to improve our track record.


If only everything in life were as reliable as user testing

It is quite widely reported that Amazon gained an additional $300million a year increase in turnover by implementing a single recommendation from a usability company in the US http://www.uie.com/articles/three_hund_million_button.

Yet few people who are not usability or UX professionals are probably aware of this achievement. Bunnyfoot has achieved almost as impressive gains for clients in the travel, retail, charity and banking sectors, and I am sure similar improvements have been made as a result of work by other quality usability companies working with major brands.


Understanding the value of usability – notes from the @UKUPA event on UX and ROI

July 22, 2011
Posted by in Events
Tags: , , , ,

The UKUPA is the UK Chapter of the Usability Professionals’ Association. It brings together UK professionals from the design, technology and research communities who share a vision of creating compelling technology that meets users’ needs and abilities.

Once a month they hold events and Bunnyfoot had the pleasure of sponsoring the July event on the theme of UX and ROI.

The event sold out in 48 hours and the crowd were treated to the following talks.


Understanding the value of usability – UPA event on the ROI of UX

July 21, 2011
Posted by in Events
Tags: , , , ,

Bunnyfoot are sponsoring tonight’s event on the return on investment from usability.

For us, it has always been a challenge to accurately quantify and communicate the value of ROI amongst the many marketing activities that surround it. We would love to increase the appreciation of the value of user centred design within the marketing community, amongst our own clients and their internal stakeholders. UX is seen as a recent addition to the product development life cycle, but we are looking to prove that it is by far the most vital step in bringing any product or service to market.


Mass user testing – an innovative alternative to traditional usability testing – almost the golden bullet

February 4, 2009 - This post has 1 comment
Posted by in Brain bites: 2 min insights
Tags: , , ,

test with many people gives quantitative results (performance and eyetracking), and qualitative insights too

We developed ‘mass user testing’ in response to the real world needs of commercial clients and to combat the deficiencies inherent in the most widely used traditional usability testing methods (we have actually been doing this for about 4 years but formalised it last year).

The key to mass user testing is using large numbers of people rapidly and cost effectively – this is achieved through recruiting people ‘off street’ with the lure of some cash (or other incentive – we are quite creative in this regard) for about 15 minutes of their time.


In-game ad testing

How do you measure the effectiveness of your in-game ad investment?
Do you need to know accurate performance and brand engagement metrics?

It is not just about brand awareness or brand recall anymore, the new era of digital innovation provides us with an array of rich media to communicate with the increasingly cynical consumer. Games offer a huge untapped market with a broader profile than typically assumed. 59% of the UK population (26.5million) are gamers and 45% of those are women! Playing games is not just a nerdy boy thing anymore.


Read enough? Get in touch...

Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.