21 Posts about
Persuasion

12 ways to make a homepage more persuasive

July 14, 2017
Posted by in Brain feasts: longer reads
Tags: ,

We recently ran our Design for Persuasion course where we look at ways to  inspire trust, build emotional rapport and trigger action amongst your target audience. To get a good mix of knowledge and practical application we asked our participants to work on a design challenge, giving expression to some of the principles learnt.


Want to design an exceptional customer experience? Spice it up with emotion, advises Senior Interaction Designer, Jon Dixon

September 16, 2016
Posted by in Brain bites: 2 min insights
Tags: ,

Adding emotion into the customer experience will talk to people’s unconscious brain, the more primitive parts of the brain that are in charge of making decisions.

Jon says: “It really surprises our clients to learn that most of the decisions we make, big or small, are largely made by the unconscious brain rather than the conscious brain.


Bunnytalk: Designing for Emotion

June 6, 2016
Posted by in Talks and presentations
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Bunnyfoot Consultant / Norwegian Huldra, Julie Zoe Kjernes, has developed a shiny new training course: Designing for Emotion. The course emphasises that great usability is no longer enough to be a differentiator in the user experience market. Learn how designing emotional experiences can have a real impact on your customer experience and keep people coming back for more!


‘Mind: The Gap’ – Bridging the experience gap between the usable and the exceptional

June 6, 2016
Posted by in Events
Tags: , ,

On July 28th 2016, Bunnyfoot will be running an afternoon workshop on how to create exceptional customer experiences. The workshop will be hosted at The Goldsmiths Centre in Farringdon and run by 2 of our expert UX consultants Jon Dixon and Julie Zoe Kjernes.


Designing for the human brain – summary from one of our course attendees

January 8, 2016
Posted by in News/ Announcements
Tags: ,

In May, Joseph Shaffery, Creative Lead at Capita was a delegate on our ‘Designing for the human mind/brain‘ course. In this course we cover a variety of topics including; designing for emotion, designing for persuasion, how we read, the fundamental limits of our memory, attention and perceptual capabilities and a lot more.


Dr Jon Dodd’s latest talk “The (M)admen of the 50s were the first User Experience designers”

Dr Jon Dodd, CEO and Co-Founder of Bunnyfoot, spoke this month at UX Sheffield and at this month’s Bunnytalk in London about “The (M)admen of the 50s were the first User Experience designers”.


The growing importance of Serious Games

When we talk about games, we generally associate them with fun, Serious Games however, have an objective other than pure entertainment. They’re a useful option to help organisations convey messages in more meaningful and interesting ways; can be an alternative aid for teachers to educate their pupils and have even enabled governments to make learning about policies more engaging.


Scarcity in numbers

If there is limited availability of something, we assume it is more valuable, and we want it even more.


Jon Dodd to speak at UX Sheffield in January

Jon Dodd, CEO and Co-Founder of Bunnyfoot, is to speak at this month’s UX Sheffield event on the 28th January at the Sheffield Tap.


Playful Design and User Engagement

September 24, 2014
Posted by in Brain feasts: longer reads
Tags: , ,

At Bunnyfoot we help our clients produce exciting and interesting ways to engage their customers whilst delivering the behaviours the business needs. Often this is achieved by introducing playfulness – partly to increase engagement and fun, but also as a way of guiding the actions and behaviours that are desired.


Read enough? Get in touch...

Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.