4 Posts about
Multi-channel

Bunnytalk: Frank Rose on storytelling in the digital age

On 24 May, we at Bunnyfoot were lucky enough to sit down with one of the most influential technology writers around for a fascinating Q & A session.  Frank Rose, contributing editor for Wired magazine, and bestselling author of ‘West of Eden’ and ‘The Art of Immersion’, shared his views on how digital media is changing the way stories are told – and how brands need to adapt along with it. He also touched on how this all ties in to user experience.

To set the scene: the London evening was balmy, the venue full with digital media professionals, and Bunnyfoot’s own Aaron Young was ready to ask a barrage of questions.


Usability solves some of the biggest headaches in marketing today

At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live.

I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have over design, but mostly I was  interested in the challenges marketers face these days. When we were asked “what is usability” our first reaction was to ask “well, what do you do and I will tell you how we can help”. This is what we learned:


Love App-tually. User research on why people prefer mobile apps

Why is it that Apple’s App Store hosts over 200, 000 apps and has served over 3 billion app downloads despite only being launched a mere two years ago? What makes apps so popular and how do you harness that popularity?

Our most recent app testing for a major household name revealed 2 key reasons why apps were preferred to browsing the web: people like apps because they are immediate and focussed.


In-game ad testing

How do you measure the effectiveness of your in-game ad investment?
Do you need to know accurate performance and brand engagement metrics?

It is not just about brand awareness or brand recall anymore, the new era of digital innovation provides us with an array of rich media to communicate with the increasingly cynical consumer. Games offer a huge untapped market with a broader profile than typically assumed. 59% of the UK population (26.5million) are gamers and 45% of those are women! Playing games is not just a nerdy boy thing anymore.


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Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

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