At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live.

I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have over design, but mostly I was  interested in the challenges marketers face these days. When we were asked “what is usability” our first reaction was to ask “well, what do you do and I will tell you how we can help”. This is what we learned: Read the rest of this entry »

Technology’s moving fast, isn’t it?  Too fast for natural and effective mobile usability testing solutions to be on the market for the increase in apps and mobile sites we are seeing. Taking inspiration as we go, and getting as close to natural behaviour as we can, we are building the Dream Mobile Testing Rig. This blog is about that journey and will help you to understand the pros and cons of what is out there when choosing mobile testing solutions.

There are many types of mobile usability testing rig, how do you choose?

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I asked for a list of apps and websites we love for a few Valentine’s tweets. I didn’t expect quite such a sea of responses from our consultants across the UK. Have a read here and see what we are using for work, social life and our interests. Maybe you will fall in love with a few too? Do let us know if there are some we should be using!

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Why is it that Apple’s App Store hosts over 200, 000 apps and has served over 3 billion app downloads despite only being launched a mere two years ago? What makes apps so popular and how do you harness that popularity?

Our most recent app testing for a major household name revealed 2 key reasons why apps were preferred to browsing the web: people like apps because they are immediate and Read the rest of this entry »