9 Posts about
Methodology

A Straight Forward, Straight Talking Guide to Mental Models

You may have read up on mental models and still be left thinking, eh? We’re not surprised; there’s lots of explanations out there using flowery language that makes it all sound rather convoluted. But the thing is, mental models shouldn’t be complicated. At Bunnyfoot, we like to practice what we preach. So, here’s a straight forward, straight talking guide to mental models.


Tickets released for UX Sheffield’s March event

March 17, 2015
Posted by in Events, News/ Announcements
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Tickets have just been released for UX Sheffield’s next event on Wednesday 25th March at the Sheffield Tap.


Designing for uncertainty: How do you visualise human nature?

In this blog Bunnyfoot consultant Steph Marsh describes her involvement in a participatory design workshop which aimed to find effective ways of analysing and visiualising large amounts of data:

I recently had an opportunity to assist in a user-centred design workshop with a group of academics in the early stages of a long-term research project. They’re looking at effective ways of analysing and visualising (graphically represent) data about populations and their emotions.


Evaluating our evaluations – proving improvements in design

Here at Bunnyfoot, we’re big believers in using solid evidence – we want to be able to prove that every stage of user testing what we do improves the overall user experience of the projects we work on.

A lot of thought by professionals and academics has gone into producing ways of measuring something as intangible and hard to describe as an individual’s experience – and to see its change over time. I thought you might be interested in how this is done in our industry. This blog post will give you insight into how Bunnyfoot arrived at its own evaluation methods.

Keep reading to get a glimpse into the complex but fascinating world of website usability and evaluation.


Your guide to card sorting and how to use it

An introduction to card sorting

Card sorting. It’s really as simple as it sounds, but one of the most effective tools in user centred design to understand how your customers navigate to structure your content and name your sections.

I’m going to use this blog post to try and give you an overview of card sorting – what it is, how we use it and why you should make it a part of your next design project.


Effective mobile usability testing – the rig matters

April 14, 2011 - This post has 1 comment
Posted by in White papers/ research reports
Tags: , ,

Technology’s moving fast, isn’t it?  Too fast for natural and effective mobile usability testing solutions to be on the market for the increase in apps and mobile sites we are seeing. Taking inspiration as we go, and getting as close to natural behaviour as we can, we are building the Dream Mobile Testing Rig. This blog is about that journey and will help you to understand the pros and cons of what is out there when choosing mobile testing solutions.

There are many types of mobile usability testing rig, how do you choose?


The Best Free and Affordable Web Apps for Creating Wireframes and Interactive Prototypes

January 11, 2010 - This post has 2 comments
Posted by in Tools and resources
Tags: ,

Wireframing with a desktop app? Oh come on – that’s so 2009.

Recent months have seen a slew of online web apps specifically for the creation of low-fidelity, clickable prototypes. It all started with “Balsamiq” some time ago now (complete with Comic Sans default font scandal) and has quickly progressed to an alarming array of free and affordable options.

Over at Bunnyfoot towers we’ve been giving them a spin. Here’s a quick rundown.

Mockflow

http://www.mockflow.com/
Pricing: 1 mockup with 4 pages is free, or $49 per year for pretty much unrestricted use.

The overall experience feels swift and straightforward after initial bump of a UI learning curve. The key differentiator over others on test here is the ability to co-edit mockups with collaborators. Online chat is also built in, making it easy to work together to craft your dream app.

Other nice features include align guides as you draw, a comprehensive library of components and quick and easy sharing (both private and public).

The main gripe whilst editing was the lack of keyboard shortcuts (at least on a Mac), making every copy and paste a menu selection.

screen shot of the mockflow application

screen shot of the mockflow application

iPlotz

http://www.iplotz.com
Pricing: free for 1 mockup with 5 pages. Subscription packages from $15 per month to $495 for 10 users with desktop and online access.

Phew. iPlotz is a beast. As well as wireframing, you also get an array of project management features, including to-do lists and completion status. There are also other powerful features such as version control, fine drawing tools, HTML export and annotations. It also makes a mean cappucino if you ask nicely enough!

Putting together a mockup is fairly straight-forward, once you’ve become accustomed to the (quite busy) interface. The default “sketchy” style is similar in feel to Balsamiq (see below), but a little less “play school” in feel.

Of course the trade-off with many powerful features is simplicity. The overall experience is more akin to a desktop app and takes some determined effort to feel comfortable.

screen shot of the iplotz application

screen shot of the iplotz application

Balsamiq

http://www.balsamiq.com
Pricing: free for online use, $79 for desktop app.

Balsamiq is fairly well known in web circles, and courted controversy with it’s choice of the oft-slammed font Comic Sans as a default (although you can change this).

The overall experience is not bad: drag, drop and edit works reasonably well. You can also search for widgets and add them to your canvas with the press of an enter key, speeding up the drawing process. There are some nice human touches: there’s an inspirational design quote as the app loads.

You can export your design, but unfortunately you can’t easily share your mockups – you need the desktop version to do this.

Overall, the end result feels a little too playful for serious heavy duty projects – we’re not sure how well it would go down in the financial sector for example.

screen shot of the balsamiq application

screen shot of the balsamiq application

Mocking Bird

http://gomockingbird.com
Pricing: free (currently still in beta).

Probably the slickest of the apps on offer here, Mocking Bird has a clean look and easy to learn UI.

Like Balsamiq, you can get stuck in and create a mockup without creating an account (you get a prompt to signup on save).

There’s nothing drastically new on offer in terms of drawing tools, but they work well and there’s a comprehensive library of components to start you off.

Public sharing is also pretty straight-forward, making it easy to send out a link for user feedback. There’s no private sharing unfortunately, although the URL is sufficiently obscure.

On the downside, it’s not straightforward to create precise pixel width layouts (there’s no ruler or way to specify exact sizes) and no page masters or templates to save on copy and pasting.
So will we be throwing away Axure anytime soon? Well, the job is not entirely done — there’s a gulf between quick and dirty concept tools and full-blown, enterprise standard specifications. It also requires a client with a good understanding of the design and user research process and confidence in the value of low-fidelity, disposable prototypes. Oh, and maybe a soft-spot for Comic Sans.

screen shot of the mockingbird application

screen shot of the mockingbird application

The biggest boon has got to be the ease and speed of sharing (anyone trying to upload an Axure prototype with its 1,000s of spacer gifs via a slow connection will feel our pain). It’s dead easy to get an idea online for client review and a rapid round of user feedback.

Got your own favourite, or an opinion on these apps? Have  you used them on client projects? Let us know.


Eyetracking – the basics of how it works

I am often asked how the eyetrackers work (second only to why the name Bunnyfoot?) – so here it is – in essence it is really simple – a digital camera videos your pupils (the holes that let light into your eye) and a computer works out where you are looking based on the video images.

Well there is a little bit more to it than that (not much though):
Tobii eyetrackers contain infra-red emitting diodes and a high resolution digital camera
The infrared diodes shine light on the person in front of the eyetracker (it’s 14 times less strong than that emitted from a TV remote – so doesn’t burn their eyes out).


Get real focus from your customers – try something different from focus groups

How do you choose between different creatives? It helps greatly if you can get answers to the following:

  • Is the creative going to make consumers look at the brand and the product?
  • Which creative will have better brand recall?
  • Which creative has the clearest marketing message?
  • Under realistic circumstances will the key messaging get through at all? Do they get the message from the limited time exposure?


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.