6 Posts about
Media Optimisation

Bunnytalk: What I’ve learned building a testing culture at an ecommerce startup

January 8, 2016
Posted by in Events, Talks and presentations
Tags:

Bunnytalk 25th Feb 2016 – Bunnyfoot London offices

As part of our monthly series of inspiring talks by inspiring people, Tom Waterfall from ‘www.lostmy.name’ will present his experiences of developing and honing the conversion rate optimisation (CRO) practices at the successful and expanding startup.


Bunnytalk: Online Optimisation at the Intersection of UX and Analytics

February 5, 2015
Posted by in Talks and presentations
Tags:

In this month’s Bunnytalk, Michael Feiner from AEP Converts, talked about how user experience and analytics can be used to optimise the online experience.


Optimise customer experience on mobile ecommerce sites

Customer experience on your mobile site or app cannot be ignored. Studies suggest that mobile is driving an average of 10% of visits to ecommerce sites, but conversion rates on mobile are generally much lower. By including the customer in the development process you can enhance the experience and increase conversion.

Here are a few tips based on our experience of user testing mobile ecommerce sites:


Boden share their experiences of international user centred design with a live Q&A

The work we have done with Boden is a shining example of how user centred design is a key tool designing an integrated marketing message across all communications. It encompassed the entire journey through catalogue and email, right through to the website checkout design and prototypes for the mobile web. They have come away with a deep understanding of how different cultures shop online, how language can make a key difference in persuading people to buy and how design can move people seamlessly through a journey to the checkout. Boden are currently making their way through our prioritised recommendations for improvements, based on their key audience insight, and testing each change as they go.


Boden and Bunnyfoot work together to take customer experience to the next level across European and US markets

Boden the international fashion retailer is to enhance online customer experience by gaining insights from watching the real behaviour of its customers whilst they use the current Boden site and also some new innovative prototypes.


Information visualisation: When it’s good to lie to your audience.

The key to good communication is to know exactly what to communicate to your audience so you can help them do whatever they are doing. This focus on audience needs is more important than being squeaky clean with reality. When backed by clear insight into the needs of your audience this means you aren’t really lying at all (that would be dishonest and despicable) – rather you are ‘enhancing the truth’ and communicating well according to your audiences goals.

Lessons from the London Underground

Geographical and the iconic London tube maps

Last week on University Challenge a set of questions for the students was to identify London underground stations on a map which was drawn with geographic accuracy rather than in the iconic Harry Beck 1931 style.


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.