9 Posts about
Marketing

Bunnytalk: What I’ve learned building a testing culture at an E-commerce startup

Tom Waterfall, a CRO (that’s a ‘Conversion Rate Optimiser’, not a member of the Night’s Watch) treated us to February’s Bunnytalk discussing his role at Lostmy.Name, a fast growing company that produces customised books. He tells of the trials and tribulations of building a testing culture at the e-commerce startup in 6 punchy lessons from failing fast to Facebook ads.


Bunnyfoot CEO Jon Dodd to speak at Another Marketing Conference 2013

Jon Dodd – CEO at Bunnyfoot – is set to deliver a talk on Mapping Human Behaviour with Immersive Experiences at Another Marketing Conference 2013.  His talk will take you through how products, services and websites can be designed to provide customers with a rich, immersive and satisfying experience. He will explain how to be aware of (and tap into) the smallest and most peculiar of human behaviours.


Bunnyfoot CEO Jon Dodd to speak at Digital Shoreditch Festival 2013

May 22, 2013
Posted by in Events
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Jon Dodd – CEO at Bunnyfoot – is set to deliver a talk on the importance of emotion in creating engaging and persuasive designs that deliver superior user experiences during the Behavioural Design day at this year’s Digital Shoreditch Festival.


Grow up!

November 21, 2012
Posted by in Brain feasts: longer reads
Tags: , ,

This guest blog has been created by Mike Follett, a champion of business-led advertising. Mike’s client spends over eighty million pounds a year on trade-driving advertising in the UK alone so he knows how important an evidence based marketing approach is. Mike wanted to know how to make advertising über efficient, (and be able to prove it), so naturally we were pleased to provide him with actionable, evidence based insights on what works and what doesn’t.

Robert Stevens – Co-founder, Bunnyfoot

It is my fervent desire that the advertising industry grows up by 2020

In a perfect world, advertising agencies should be responsible business partners to the clients, able to address their real business problems in ways that create real value. They would know the value they create, but also know their limitations. They would have the serenity to accept the things they cannot change, the courage to change the things they can, and the wisdom to know the difference. In short, they would be grown ups.


Bunnytalk: Frank Rose on storytelling in the digital age

On 24 May, we at Bunnyfoot were lucky enough to sit down with one of the most influential technology writers around for a fascinating Q & A session.  Frank Rose, contributing editor for Wired magazine, and bestselling author of ‘West of Eden’ and ‘The Art of Immersion’, shared his views on how digital media is changing the way stories are told – and how brands need to adapt along with it. He also touched on how this all ties in to user experience.

To set the scene: the London evening was balmy, the venue full with digital media professionals, and Bunnyfoot’s own Aaron Young was ready to ask a barrage of questions.


If only everything in life were as reliable as user testing

It is quite widely reported that Amazon gained an additional $300million a year increase in turnover by implementing a single recommendation from a usability company in the US http://www.uie.com/articles/three_hund_million_button.

Yet few people who are not usability or UX professionals are probably aware of this achievement. Bunnyfoot has achieved almost as impressive gains for clients in the travel, retail, charity and banking sectors, and I am sure similar improvements have been made as a result of work by other quality usability companies working with major brands.


Usability solves some of the biggest headaches in marketing today

At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live.

I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have over design, but mostly I was  interested in the challenges marketers face these days. When we were asked “what is usability” our first reaction was to ask “well, what do you do and I will tell you how we can help”. This is what we learned:


Come and see us at the Online Marketing Show

May 25, 2011
Posted by in Events
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This year we have a bit of fun lined up for the Online Marketing Show. I’m not going to say what it is, but we have a killer theme you’ll want to investigate!

Come and see us at the show
Stop by, there will be 2 experienced consultants on the stand to talk to and an eye tracking station to help analyse your website. Talk to us about what you do and we will get on the case to give you a bespoke solution to optimise your designs and maximise your returns.

Or just stop by for a doughnut.


Edinburgh Zoo flyer

One of the great attractions in Edinburgh is the Zoo, my kids love it. We have been members for five years and spend many days of the summer holidays wandering around. Over the last few years I’ve seen the Zoo marketing develop and on my last visit was particularly impressed by their recent flyers. They have successfully combined maps, plans for the future, members information and all manner of other info into one neat, slick and usable handout.Edinburgh Zoo Flyer

The flyer is a standard DL sized concertina folded affair but what nicely sets it apart is that it has a built in information architecture and is really easy to use.

The concertina has an offset fold that exposes a small border. The borders show the title of that section and make it easy to find and fold to that section. The borders act in the same way as tabs do within a webpage. Tabs are used to show off sections within the flyerThey conceal a large amount of information in a small space and provide the user with a quick introduction to the contents.

Having these tabs makes it easy to find the section you are interested in and avoids the problem of either having to open up the entire concertina or folding it up in some weird way to expose the bit that you are interested in.

If the zoo were not a fantastic trip in and of itself, I would heartily recommend popping along just to pick up one of these flyers.

If you’re aware of any similar excellent examples we’d love to hear about them.

Flyer opens out to display lots of information about what's going on

Lots of information becomes easily accessible


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.