2 Posts about
Ethnography

Mobile Ethnography

November 7, 2014
Posted by in Brain feasts: longer reads
Tags: ,

If you want to provide a truly excellent customer experience you need to really understand your customers. The problem is that how people behave, and how they think they behave, are often not the same – you can’t just ask them questions and expect to get the correct answers.


Observing behaviour in the wild – how do customers really act?

Usability testing within a lab environment (such as the Bunnyfoot testing labs) is an incredibly valuable way to see if your website or product is providing your customers with the best experience possible. But what would you give to see how customers interact with what you have to offer when in their own environment? Sometimes it’s important to get out there and do some good old fashioned field research.


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