33 Posts about
Customer research

UX Sheffield: International Research

December 4, 2014
Posted by in Events
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Bunnyfoot proudly sponsored the first ever UX Sheffield event, held last week at The Tap Brewery in Sheffield. Bunnyfoot’s own Veronika Jermolina spoke about her field experience in international research.


Bunnytalk: How Arsenal Fans Were Key Players in Website Redesign

In our latest Bunnytalk (our regular monthly presentations hosted in London) Ben Ladkin, Operations Manager at Arsenal Broadband Ltd, talks about the relationship between Bunnyfoot and Arsenal Media Group and how they used objective research at each design stage to ensure fans were at the centre of their site redesign.


User Testing is Key to Understanding People

In 2012 we carried out research investigating the effectiveness of Google AdWords. Our previous research indicated that 41% of people tested didn’t know that Google AdWords were ads. This year Google AdWords rolled out a new design which we tested, and gained some surprising results. What is proven again and again is the importance of user testing, never just assume!


Usability testing vs Focus groups

We are surprised by how many people we talk to who don’t understand the difference between usability testing and market research focus groups so we thought we would clear this up.


Observing behaviour in the wild – how do customers really act?

Usability testing within a lab environment (such as the Bunnyfoot testing labs) is an incredibly valuable way to see if your website or product is providing your customers with the best experience possible. But what would you give to see how customers interact with what you have to offer when in their own environment? Sometimes it’s important to get out there and do some good old fashioned field research.


Designing for uncertainty: How do you visualise human nature?

In this blog Bunnyfoot consultant Steph Marsh describes her involvement in a participatory design workshop which aimed to find effective ways of analysing and visiualising large amounts of data:

I recently had an opportunity to assist in a user-centred design workshop with a group of academics in the early stages of a long-term research project. They’re looking at effective ways of analysing and visualising (graphically represent) data about populations and their emotions.


It’s important to focus on what people do, not what they say: an example

We recently did usability testing for an organisation about which people have divided opinions – largely depending on their politics. For a few people (with initial negative impressions about the organisation), even after completing tasks with ease and efficiency they went on to slate the site and everything about it.


40% of Customers Don’t Know that Google Adwords are Adverts

We were testing aspects of the digital customer experience as part of end-to-end customer experience research for a well known insurance company. During these tests we noted that the vast majority of the customers (81/100) clicked on Google Adwords rather than the natural search results.

The size of this bias was little bit surprising, but what was even more surprising were the reasons behind this behaviour


Is Market Research Precisely Wrong?

There is a fundamental problem with most market research. David Ogilvy, the ‘Father of Advertising’, recognised it:

“People don’t do what they say, don’t say what they think, and don’t think how they feel.”

Traditional methods of market research focus on what can be gleaned from the conscious mind largely because until recently the tools to investigate the subconscious mind were not readily available.

Bunnyfoot conducted a comparison study of an award winning national advertising campaign that clearly shows the difference in conscious and unconscious responses to advertising. We tested the creative with 30 appropriate people recruited via in-street intercepts.


How are people engaging with the ‘First Social Olympic Games’?

Olympics logo and socail media iconsLondon 2012 has been touted as the first ‘Social Games’. Social media is an important part of the BBC’s broadcasting and LOCOG’s engagement strategy – but how are people actually using Facebook, Twitter, YouTube and online


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Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.