15 Posts about
Customer insight

What is a diary study?

A diary study helps provide insight into overall behaviour and experience.  The method involves people recording specific events, feelings or interactions, in a diary supplied by the researcher.


How to build habit-forming products and services

A study found that smartphone users check their phone up to 150 times a day, 53% do so within 5 minutes of waking up in the morning. This appetite has been fueled by an increase in processing speeds, smaller devices, faster internet speeds, improved coverage combined with more products, services and entertainment available online.


SH:24 (x3 UXUK Award winner) talk barriers to sexual health

SH:24 were last year’s big winners at the UXUK Awards. They took home the grand prize of Best overall User Experience as well as Best Public Sector and Best innovation.

We were lucky enough to have SH:24 designer, Mollie Courtenay, give us an insight into how they created this award winning service. In the informative talk, Mollie shared some of the tools, methods and principles the team used to grow from concept to scalable commissionable service over the last 3 years.


Are you a trendy person?

May 5, 2016
Posted by in Brain feasts: longer reads
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To those who know me well this may come as a surprise, however, the other day my girlfriend said to me “You’re a trendy person aren’t you”. This got me thinking, how did I become this trendy? What does it actually mean? What can we learn from this and how do trends affect customer behaviour?


Why bad recruitment is worse than not testing….

We all know that carrying out usability testing takes time and money, so it is very important that you are testing with the right participants.


Diary Studies, Capturing Life as it is Lived

Diary studies have been a traditional research method in behaviour research and social sciences for many years. They rely on users self-documenting specific personal experiences, in natural environments, over long periods of time. Typically, users report their activities and create a log of their thoughts, actions and feelings.


Taking centre stage: research finds that preferences for artworks depends on location and where people look last

The preference for works of art or even consumer items is often thought to remain in the eye of the beholder – eyetracking research suggests a correlation between the amount a person looks at an object and their preference for it.


Scarcity in numbers

If there is limited availability of something, we assume it is more valuable, and we want it even more.


User Testing is Key to Understanding People

In 2012 we carried out research investigating the effectiveness of Google AdWords. Our previous research indicated that 41% of people tested didn’t know that Google AdWords were ads. This year Google AdWords rolled out a new design which we tested, and gained some surprising results. What is proven again and again is the importance of user testing, never just assume!


Usability testing vs Focus groups

We are surprised by how many people we talk to who don’t understand the difference between usability testing and market research focus groups so we thought we would clear this up.


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.