10 Posts about
Customer experience

Service Design for Changing Needs

We’re all familiar with Maslow’s hierarchy of needs, but have you ever considered the breadth of different human needs within each of these categories? User needs can be vast and unexpected!


‘Mind: The Gap’ – Bridging the experience gap between the usable and the exceptional

June 6, 2016
Posted by in Events
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On July 28th 2016, Bunnyfoot will be running an afternoon workshop on how to create exceptional customer experiences. The workshop will be hosted at The Goldsmiths Centre in Farringdon and run by 2 of our expert UX consultants Jon Dixon and Julie Zoe Kjernes.


Bunnyfoot project with Great Rail Journeys wins at Travolution Awards 2014

December 5, 2014
Posted by in News/ Announcements
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Great Rail Journeys website before and after

Great Rail Journeys’ website before and after

Following an excellent Christmas party in our London office last night we woke up to some very exciting news: our full website redesign with Great Rail Journeys won “Best Tour Operator Website” at the 2014 Travolution Awards.


Service design and User Experience design: a complex partnership

The idea behind service design (SD) is to make ‘services’ easier, quicker and more delightful to engage with. Sound familiar? It’s not too dissimilar from user experience (UX) with its goal to improve effectiveness, efficiency, satisfaction, and more recently, desirability.


Test and learn trend continues into 2014

Looking at trends for this year can be done with guidance from developments made last year. Econsultancy have recently predicted a number of digital trends for 2014, including a greater focus on experimentation and agility.


Bunnyfoot CEO Jon Dodd to speak at Another Marketing Conference 2013

Jon Dodd – CEO at Bunnyfoot – is set to deliver a talk on Mapping Human Behaviour with Immersive Experiences at Another Marketing Conference 2013.  His talk will take you through how products, services and websites can be designed to provide customers with a rich, immersive and satisfying experience. He will explain how to be aware of (and tap into) the smallest and most peculiar of human behaviours.


Stroking your customer’s brains: part 1/2 – Perception in design

In part 1 of 2 from this April 2013 Bunnytalk (our regular monthly presentations hosted in London), Bunnyfoot CEO Dr Jon Dodd takes you through the science behind how designers of sites and services can unleash the power of influence over customers and their decision making.


The importance of emotion in creating positive customer experiences

Today I delivered a talk at Digital Shoreditch on the importance of emotion in creating engaging and persuasive designs that deliver superior customer experiences.


Bunnyfoot CEO Jon Dodd to speak at Digital Shoreditch Festival 2013

May 22, 2013
Posted by in Events
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Jon Dodd – CEO at Bunnyfoot – is set to deliver a talk on the importance of emotion in creating engaging and persuasive designs that deliver superior user experiences during the Behavioural Design day at this year’s Digital Shoreditch Festival.


Why pandas and penguins confirm what we always knew: the death of ‘black hat’ SEO and the rise of quality customer centric content and features

Google has recently updated its algorithm in a number of releases (called Panda and Penguin). These updates penalise ‘short-term’ SEO practices (such as keyword and phrase stuffing in articles) that focus only on search engine result positioning, often at the expense of the customer experience.

It now appears that search might be getting sophisticated enough that hoodwinking it is no longer a viable strategy. Instead those organisations that focus on understanding customer needs and deliver customer-centric features and functions will now benefit from the nirvana of first higher ranking and then higher conversions once customers get to their sites.


Read enough? Get in touch...

Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.