1 Posts about
Conversion Rate Optimisation

Bunnytalk: What I’ve learned building a testing culture at an E-commerce startup

Tom Waterfall, a CRO (that’s a ‘Conversion Rate Optimiser’, not a member of the Night’s Watch) treated us to February’s Bunnytalk discussing his role at Lostmy.Name, a fast growing company that produces customised books. He tells of the trials and tribulations of building a testing culture at the e-commerce startup in 6 punchy lessons from failing fast to Facebook ads.


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