3 Posts about
Advertising

Dr Jon Dodd’s latest talk “The (M)admen of the 50s were the first User Experience designers”

Dr Jon Dodd, CEO and Co-Founder of Bunnyfoot, spoke this month at UX Sheffield and at this month’s Bunnytalk in London about “The (M)admen of the 50s were the first User Experience designers”.


Is Market Research Precisely Wrong?

There is a fundamental problem with most market research. David Ogilvy, the ‘Father of Advertising’, recognised it:

“People don’t do what they say, don’t say what they think, and don’t think how they feel.”

Traditional methods of market research focus on what can be gleaned from the conscious mind largely because until recently the tools to investigate the subconscious mind were not readily available.

Bunnyfoot conducted a comparison study of an award winning national advertising campaign that clearly shows the difference in conscious and unconscious responses to advertising. We tested the creative with 30 appropriate people recruited via in-street intercepts.


Bunnytalk: Frank Rose on storytelling in the digital age

On 24 May, we at Bunnyfoot were lucky enough to sit down with one of the most influential technology writers around for a fascinating Q & A session.  Frank Rose, contributing editor for Wired magazine, and bestselling author of ‘West of Eden’ and ‘The Art of Immersion’, shared his views on how digital media is changing the way stories are told – and how brands need to adapt along with it. He also touched on how this all ties in to user experience.

To set the scene: the London evening was balmy, the venue full with digital media professionals, and Bunnyfoot’s own Aaron Young was ready to ask a barrage of questions.


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