Blog, Thoughts and Free Stuff

Eyetracking – the basics of how it works

I am often asked how the eyetrackers work (second only to why the name Bunnyfoot?) – so here it is – in essence it is really simple – a digital camera videos your pupils (the holes that let light into your eye) and a computer works out where you are looking based on the video images.

Well there is a little bit more to it than that (not much though):
Tobii eyetrackers contain infra-red emitting diodes and a high resolution digital camera
The infrared diodes shine light on the person in front of the eyetracker (it’s 14 times less strong than that emitted from a TV remote – so doesn’t burn their eyes out).

New office at Electric Works in Sheffield

September 2, 2008
Posted by in News/ Announcements

I’m really looking forward to opening in to our new office at Electric Works in Sheffield on Monday 2 nd March 09.

‘Sheffield?!’ I can almost hear you say,’ The grim Yorkshire city where they set The Full Monty?’. Yes the very same one and it’s come a long way since the coal mines and steel industry closed down for good; Sheffield has successfully reinvented itself a digital hub with a future the traditional industries could have never provided.

Sheffield has however not lost its love for Steel as can be seen by our new slide in reception ; )

In-game ad testing

How do you measure the effectiveness of your in-game ad investment?
Do you need to know accurate performance and brand engagement metrics?

It is not just about brand awareness or brand recall anymore, the new era of digital innovation provides us with an array of rich media to communicate with the increasingly cynical consumer. Games offer a huge untapped market with a broader profile than typically assumed. 59% of the UK population (26.5million) are gamers and 45% of those are women! Playing games is not just a nerdy boy thing anymore.

Does the North South divide exist online too?

During 2005 one of the many interesting projects undertaken by Bunnyfoot included a large scale usability test of a new Microsoft website.

Get real focus from your customers – try something different from focus groups

How do you choose between different creatives? It helps greatly if you can get answers to the following:

  • Is the creative going to make consumers look at the brand and the product?
  • Which creative will have better brand recall?
  • Which creative has the clearest marketing message?
  • Under realistic circumstances will the key messaging get through at all? Do they get the message from the limited time exposure?

Accessibility conformance explained

November 10, 2006
Posted by in Tools and resources | Tags: , ,

You may be asked what accessibility level your site conforms to, or you may have to specify the level you want in tender documents*. This article provides an easy way to think about the accessibility levels of the most internationally recognised accessibility standard – it will more than likely be the one you will use too (or if not your standard will probably be derived from it).

* Tip: you should go for a minimum of double-A compliance, find out what this means below

What companies look for in usability professionals

November 10, 2006
Posted by in Brain bites: 2 min insights | Tags:

Article written by former Bunnyfoot Director Stewart Pleace
– appeared in New Media Age November 2006.

There are a whole host of agencies out there who now seem to offer an all-encompassing package of services, from graphic design through to customer research, usability and accessibility. It’s quite a challenge to sift through them all and get a proper understanding of what they offer, and whether or not the fact that they offer an all-in-one package is of benefit to the business.

Misleading ads mean over-inflated success rates and huge wastage for leading brands

July 7, 2004
Posted by in Brain bites: 2 min insights

Many leading brand advertisers could be wasting up to 90% of their online advertising budget and causing mistrust and frustration amongst users because of misleading adverts which make the user click-through by accident, according to new research from web behaviour specialists, Bunnyfoot.

In user-testing involving 60 people, Bunnyfoot found that almost 9 out of 10 click-throughs for a leading UK brand’s pop-over advertisement (rich media adverts which appear in the browser, over the main content) were made by mistake because the ‘close’ button was so difficult to find. The brand in question has claimed a 20% click-through rate for the campaign, but Bunnyfoot’s research suggests a more believable 2% success rate.

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