In part 2 from the April 2013 Bunnytalk (our regular monthly presentations hosted in London), Jon Dodd introduces the principles of persuasion in design using ideas honed from years of scientific study from the disciplines of behavioural economics, sociology and psychology.
In part 1 of 2 from this April 2013 Bunnytalk (our regular monthly presentations hosted in London), Bunnyfoot CEO Dr Jon Dodd takes you through the science behind how designers of sites and services can unleash the power of influence over customers and their decision making.
With an overarching theme of ‘celebrating outstanding creativity,’ Digital Shoreditch 2013 brought together some of the greatest digital minds from Tech City and beyond to discuss innovative projects, products, platforms and services within the digital space. Bunnyfoot CEO Jon Dodd, gave a talk ‘On the Importance of Emotional Design’ exploring the role of emotion in creating engaging and persuasive designs that deliver superior user experiences.
On 24 May, we at Bunnyfoot were lucky enough to sit down with one of the most influential technology writers around for a fascinating Q & A session. Frank Rose, contributing editor for Wired magazine, and bestselling author of ‘West of Eden’ and ‘The Art of Immersion’, shared his views on how digital media is changing the way stories are told – and how brands need to adapt along with it. He also touched on how this all ties in to user experience.
To set the scene: the London evening was balmy, the venue full with digital media professionals, and Bunnyfoot’s own Aaron Young was ready to ask a barrage of questions.
Ensuring a flawless online customer experience is a pretty big deal to us at Bunnyfoot. On 14 June 2012, we hosted an event for our clients to highlight this message while looking at the online experience across all channels.
The theme of the day: Joined Up Interactive Customer Experiences(JUICE).