Archive for the “Events” Category

The UKUPA is the UK Chapter of the Usability Professionals’ Association. It brings together UK professionals from the design, technology and research communities who share a vision of creating compelling technology that meets users’ needs and abilities.

Once a month they hold events and Bunnyfoot had the pleasure of sponsoring the July event on the theme of UX and ROI.

The event sold out in 48 hours and the crowd were treated to the following talks. Read the rest of this entry »

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At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live.

I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have over design, but mostly I was  interested in the challenges marketers face these days. When we were asked “what is usability” our first reaction was to ask “well, what do you do and I will tell you how we can help”. This is what we learned: Read the rest of this entry »

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11th November 2010 saw World Usability Day being celebrated around the world. We took part by hosting a design competition on World Usability Day’s theme of “Communication”. We had an amazing morning with the kids from Royal Mile and Niddrie Mill primary schools. In the last month they have built their prototypes following user centred design principles, and after a round of testing at the Bunnyfoot offices they have made all their changes and were ready to put their ideas to a panel of judges.

Prizes up for grabs were:
Best Presentation, Most Usable Device, Most Innovative Device and Most Realistic Prototype.

Children having fun

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Neil outlines important analytics questionsLast week we held a Digital Masterclass to raise money for this year’s chosen Bunnyfoot charity event, The CARE Challenge. We were thrilled by the turnout and support from our clients and friends, all at short notice. All in all we managed to raise over £600. To those who came along or donated — we salute you! Read the rest of this entry »

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Looking to understand a little more about how eye tracking works?

Take a trip into the human mind through Rob Steven’s talk “The Emotion of Surprise” from Brandhouse Digital Sparks

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