27 Post in
Brain feasts: longer reads

Designing for uncertainty: How do you visualise human nature?

In this blog Bunnyfoot consultant Steph Marsh describes her involvement in a participatory design workshop which aimed to find effective ways of analysing and visiualising large amounts of data:

I recently had an opportunity to assist in a user-centred design workshop with a group of academics in the early stages of a long-term research project. They’re looking at effective ways of analysing and visualising (graphically represent) data about populations and their emotions.


Grow up!

November 21, 2012
Posted by in Brain feasts: longer reads
Tags: , ,

This guest blog has been created by Mike Follett, a champion of business-led advertising. Mike’s client spends over eighty million pounds a year on trade-driving advertising in the UK alone so he knows how important an evidence based marketing approach is. Mike wanted to know how to make advertising über efficient, (and be able to prove it), so naturally we were pleased to provide him with actionable, evidence based insights on what works and what doesn’t.

Robert Stevens – Co-founder, Bunnyfoot

It is my fervent desire that the advertising industry grows up by 2020

In a perfect world, advertising agencies should be responsible business partners to the clients, able to address their real business problems in ways that create real value. They would know the value they create, but also know their limitations. They would have the serenity to accept the things they cannot change, the courage to change the things they can, and the wisdom to know the difference. In short, they would be grown ups.


Evaluating our evaluations – proving improvements in design

Here at Bunnyfoot, we’re big believers in using solid evidence – we want to be able to prove that every stage of user testing what we do improves the overall user experience of the projects we work on.

A lot of thought by professionals and academics has gone into producing ways of measuring something as intangible and hard to describe as an individual’s experience – and to see its change over time. I thought you might be interested in how this is done in our industry. This blog post will give you insight into how Bunnyfoot arrived at its own evaluation methods.

Keep reading to get a glimpse into the complex but fascinating world of website usability and evaluation.


Optimise Accessibility, Optimise Search

January 6, 2011 - This post has 1 comment
Posted by in Brain feasts: longer reads
Tags: , ,

I’ve been watching with interest as the Search Engine Optimisation (SEO) era has helped to naturally help make the web more accessible. I have attempted here to strip back the WCAG guidelines and the technicalities of SEO and give you the basics of how to use both to make both the web more accessible and your web presence more visible.
cartoon: stickman gives blind stickman directions by pointing


Age of the Avatar (Part II)

This is Part II of a two part blog on avatars. If you haven’t already you can read Part I below.

So what’s the point? How can this technology be applied to provide us with something useful?

For online businesses, developing a virtual sales agent that is capable of motivating the sites visitors into investigating the company or product further by engaging them in a conversation is powerful. This interaction should make a connection with the visitor and provide them with information regarding products and services, in turn creating the opportunity to convert investigating visitors into customers. At Bunnyfoot we have undertaken numerous testing projects involving the use of agents to support the sales journey. The most successful agents support a wide variety of user enquiries and provide the company with valuable information about customer likes, dislikes and behaviour.


Content is King. Use text that evokes the senses.

Content is a major way of communicating messages, but on the web we can be prone to believing that aesthetics sell and end up neglecting the written content. Good copywriting is about understanding how it makes the audience feel and persuading them using both language and imagery.

Mark Vincent is one of our accessibility testers. He has been buying clothes online for the past 7 years – his screen reading software reads what is on the page for him, but the only way he can visualize clothing is through the image the content creates in his mind. He has written a guest blog for us to understand what the web “looks” like to him. Try to imagine the product yourself only through the written cues before you follow the link.


Age of the Avatar (Part I)

August 3, 2010
Posted by in Brain feasts: longer reads
Tags: ,

James Cameron's Avatar

Public interest in avatars has increased thanks to a recent James Cameron film (20th Century Fox)

No longer are avatars the ideas and projects saved for geeks or the games industry. Since the massive success of James Cameron’s film Avatar, the wider public have been exposed to not only the concept and possibility of 3D virtual worlds, but the technology behind creating and controlling an avatar.

The development of personalised intelligent media is fast progressing and will soon provide us with


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.