27 Post in
Brain feasts: longer reads

Are you a trendy person?

May 5, 2016
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To those who know me well this may come as a surprise, however, the other day my girlfriend said to me “You’re a trendy person aren’t you”. This got me thinking, how did I become this trendy? What does it actually mean? What can we learn from this and how do trends affect customer behaviour?


The guide to UX testing with kids

Technology and kids go together like peanut butter and jam. It’s not healthy, but they’re inseparable. As anxious adults, we tend to limit our children’s exposure to technology, but this could be worse for their development and our own understanding of technology today. This week, Cathy Carr, our Expert Consultant and Course Instructor takes a look at how to create a model environments to observe technology usage by our future generation.


The Connected Car – 15 Years On

The idea of the internet-enabled car is not a new thing. In fact, at Bunnyfoot we developed the first internet-enabled car back in 2000. The idea behind it hasn’t changed too much in the last 15 years, but technological developments, the internet of things and improved data channels have led to a host of new opportunities in this arena.


You agree that closed and leading questions are bad don’t you…?

October 2, 2015
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Asking a leading, loaded or closed question is undesirable when it comes to researching how your customers really behave. These kinds of questions (often asked unwittingly) risk giving you the answers that you or your development team want to hear, but are likely to mask real, relevant and reliable insights that you can work with to improve the design. Leading the witness is basically a bad idea and you should do all you can to avoid it.


Does your UX lab need a one way mirror?

August 6, 2015
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A service we’ve been offering for a number of years is custom building UX labs. We help those wanting to carry out in-house UX research by building them their own testing facilities; from hardware & software through to furniture, AV equipment, processes, data storage advice and even providing training, support and participant recruitment.


Diary Studies, Capturing Life as it is Lived

Diary studies have been a traditional research method in behaviour research and social sciences for many years. They rely on users self-documenting specific personal experiences, in natural environments, over long periods of time. Typically, users report their activities and create a log of their thoughts, actions and feelings.


The growing importance of Serious Games

When we talk about games, we generally associate them with fun, Serious Games however, have an objective other than pure entertainment. They’re a useful option to help organisations convey messages in more meaningful and interesting ways; can be an alternative aid for teachers to educate their pupils and have even enabled governments to make learning about policies more engaging.


The User Experience of Architecture

A quick review of architectural photography reveals a curious fact. Rarely are people shown inhabiting the spaces depicted and when they are present, they usually appear as mere props, subordinated to the real topic of interest.


Mobile Ethnography

November 7, 2014
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If you want to provide a truly excellent customer experience you need to really understand your customers. The problem is that how people behave, and how they think they behave, are often not the same – you can’t just ask them questions and expect to get the correct answers.


Playful Design and User Engagement

September 24, 2014
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At Bunnyfoot we help our clients produce exciting and interesting ways to engage their customers whilst delivering the behaviours the business needs. Often this is achieved by introducing playfulness – partly to increase engagement and fun, but also as a way of guiding the actions and behaviours that are desired.


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Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.