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Brain feasts: longer reads

How Human-Centred Design could improve politics

As those of us in the UX world know, it’s quite common to watch people struggle to use a site, then subsequently say how easy to use it was – which is why it’s important to observe what people do, not what they say. People tell you what they want in order to achieve the desired response. Could this also apply to political polls?


How to build habit-forming products and services

A study found that smartphone users check their phone up to 150 times a day, 53% do so within 5 minutes of waking up in the morning. This appetite has been fueled by an increase in processing speeds, smaller devices, faster internet speeds, improved coverage combined with more products, services and entertainment available online.


Usability test note taking, how to do it and what to write?

We at Bunnyfoot complete a lot of user tests on a day to day basis, many of us having years, and some, even centuries of experience in moderating user testing sessions. With each of us adopting our own unique ways of note taking, I want to share with you our top tips and tricks to get the most out of your notes when running a session.


8 Top tips for running a tip top focus group

At Bunnyfoot, we tend to spend more time running one-to-one user research sessions than focus groups. This isn’t to say, however, that focus groups can’t be a useful tool for gaining opinions on a particular product or service. In this blog post, we outline our top tips for running a successful focus group based on the experience we have gained over the years.


Are you a trendy person?

May 5, 2016
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To those who know me well this may come as a surprise, however, the other day my girlfriend said to me “You’re a trendy person aren’t you”. This got me thinking, how did I become this trendy? What does it actually mean? What can we learn from this and how do trends affect customer behaviour?


The guide to UX testing with kids

Technology and kids go together like peanut butter and jam. It’s not healthy, but they’re inseparable. As anxious adults, we tend to limit our children’s exposure to technology, but this could be worse for their development and our own understanding of technology today. This week, Cathy Carr, our Expert Consultant and Course Instructor takes a look at how to create a model environments to observe technology usage by our future generation.


The Connected Car – 15 Years On

The idea of the internet-enabled car is not a new thing. In fact, at Bunnyfoot we developed the first internet-enabled car back in 2000. The idea behind it hasn’t changed too much in the last 15 years, but technological developments, the internet of things and improved data channels have led to a host of new opportunities in this arena.


You agree that closed and leading questions are bad don’t you…?

October 2, 2015
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Asking a leading, loaded or closed question is undesirable when it comes to researching how your customers really behave. These kinds of questions (often asked unwittingly) risk giving you the answers that you or your development team want to hear, but are likely to mask real, relevant and reliable insights that you can work with to improve the design. Leading the witness is basically a bad idea and you should do all you can to avoid it.


Does your UX lab need a one way mirror?

August 6, 2015
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A service we’ve been offering for a number of years is custom building UX labs. We help those wanting to carry out in-house UX research by building them their own testing facilities; from hardware & software through to furniture, AV equipment, processes, data storage advice and even providing training, support and participant recruitment.


Diary Studies, Capturing Life as it is Lived

Diary studies have been a traditional research method in behaviour research and social sciences for many years. They rely on users self-documenting specific personal experiences, in natural environments, over long periods of time. Typically, users report their activities and create a log of their thoughts, actions and feelings.


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Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

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