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Brain bites: 2 min insights

Does the North South divide exist online too?

During 2005 one of the many interesting projects undertaken by Bunnyfoot included a large scale usability test of a new Microsoft website.

What companies look for in usability professionals

November 10, 2006
Posted by in Brain bites: 2 min insights

Article written by former Bunnyfoot Director Stewart Pleace
– appeared in New Media Age November 2006.

There are a whole host of agencies out there who now seem to offer an all-encompassing package of services, from graphic design through to customer research, usability and accessibility. It’s quite a challenge to sift through them all and get a proper understanding of what they offer, and whether or not the fact that they offer an all-in-one package is of benefit to the business.

Misleading ads mean over-inflated success rates and huge wastage for leading brands

July 7, 2004
Posted by in Brain bites: 2 min insights

Many leading brand advertisers could be wasting up to 90% of their online advertising budget and causing mistrust and frustration amongst users because of misleading adverts which make the user click-through by accident, according to new research from web behaviour specialists, Bunnyfoot.

In user-testing involving 60 people, Bunnyfoot found that almost 9 out of 10 click-throughs for a leading UK brand’s pop-over advertisement (rich media adverts which appear in the browser, over the main content) were made by mistake because the ‘close’ button was so difficult to find. The brand in question has claimed a 20% click-through rate for the campaign, but Bunnyfoot’s research suggests a more believable 2% success rate.

Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

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