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Brain bites: 2 min insights

Understanding and adapting to personality types

October 14, 2014
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Understanding what people do, as well as how and why they behave a certain way, is at the heart of what Bunnyfoot does. Part of this is understanding different personality types and the different stimulus that suit these. 


Where are the people in the Internet of Things?

Over a series of upcoming blogs we will explore what is currently driving and defining the “Internet of Things” (IoT) movement.

The IoT will connect people, devices, data and processes over the Internet. Everything from our farms to fridges, coal mines to cars, could start collecting data, adapting to our behaviours, and so much more.


A lot of people really don’t know that Google contains advertisements

June 25, 2014
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We recently published some findings on Econsultancy that showed that about 36% of people may not realise that they are clicking on Ads when they select the top listings on Google’s result pages, and further more that a surprising number 27% didn’t realise that Google carried any ads at all.


Service design and User Experience design: a complex partnership

The idea behind service design (SD) is to make ‘services’ easier, quicker and more delightful to engage with. Sound familiar? It’s not too dissimilar from user experience (UX) with its goal to improve effectiveness, efficiency, satisfaction, and more recently, desirability.


How Gamifying your website can increase engagement

March 3, 2014
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Gamification is the concept of including fun elements in your service in order to add delight to the user experience. These game elements can be added to any communication channel such as websites, apps or software programmes and are used to persuade customers towards a desired outcome.


Scarcity: Why we want what we can’t have

What is scarcity?

The concept of scarcity occurs when a product is only available for a limited time or if it is in short supply. People always want more of things that are running out.


Test and learn trend continues into 2014

Looking at trends for this year can be done with guidance from developments made last year. Econsultancy have recently predicted a number of digital trends for 2014, including a greater focus on experimentation and agility.


Usability testing vs Focus groups

We are surprised by how many people we talk to who don’t understand the difference between usability testing and market research focus groups so we thought we would clear this up.


Know your customers better than they know themselves

An introduction to facial coding

Our faces can say it all when we’re unable to articulate our thoughts into words. This could be in the form of an emotional response at the time of impact called a micro expression.


Observing behaviour in the wild – how do customers really act?

Usability testing within a lab environment (such as the Bunnyfoot testing labs) is an incredibly valuable way to see if your website or product is providing your customers with the best experience possible. But what would you give to see how customers interact with what you have to offer when in their own environment? Sometimes it’s important to get out there and do some good old fashioned field research.


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.