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Brain bites: 2 min insights

Historic Royal Palaces

Recently we worked with Historic Royal Palaces to refine the organisation of their website and also provide input into the visitor experience at their six palaces. In particular, they wanted to grow their UK-based audience outside of London, provide more user-centred programmes for schools, families and young people and engage more overall through film, television and modern online media. Naturally we agreed that an audience-first approach was the key to increasing the visit count and achieving their aims.


The 11th Usability Heuristic

March 22, 2016
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You may know the 10 Usability Heuristics for User Interface Design; they’re nearly 20 years old and still a powerful toolkit for thinking about user experience design.


Mobile and Tablet Testing at Bunnyfoot

Here at Bunnyfoot we’re always looking to improve and innovate on our processes, methodologies and equipment. As a User Experience Consultancy, testing our products on customers is at the very centre of what we do. Innovation in testing is pivotal for us to have the most natural way to observe our participants. Over the last 3 years we’ve seen a huge increase in the amount of mobile and tablet testing we carry out on a weekly basis – mainly driven by the rise of ‘mobile-first’ design.


Putting the cart before the horse, or the tech before the customers?

A client was chatting to us today and he said:

“the problem is we often choose a platform and then design to its best ability”

This is a fairly common thing we hear and it can prevent our clients from producing the best experience as inappropriate constraints are often unavoidably and regrettably baked in by their choice of technology.

But why does this happen?


Why bad recruitment is worse than not testing….

We all know that carrying out usability testing takes time and money, so it is very important that you are testing with the right participants.


What is lean UX? Our thoughts on what lean UX is and what it is not

Lean UX is an approach that’s been talked about since around 2011. It still remains a bit of a buzzword, one that more and more of our clients now use too. We’ve been applying Lean principles in delivering UX design projects, measuring our success and improving.


Taking centre stage: research finds that preferences for artworks depends on location and where people look last

The preference for works of art or even consumer items is often thought to remain in the eye of the beholder – eyetracking research suggests a correlation between the amount a person looks at an object and their preference for it.


Because nobody’s baby is ugly … should designers test their own stuff?

April 1, 2015
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It’s far from the ideal situation, because when you are the creator (mother) of a design (baby) it can be hard to admit that it is … in fact … UGLY!


UX and working with kids

“Never work with kids & animals…”

…unless of course you want them to enjoy using your product/service!

Kids and teens are not just small adults! They differ across a range of factors, not just age, (including cognitive and developmental) and have different needs and expectations, therefore Bunnyfoot recommend that they are included at all stages of the design process.


iBeacon technology and user experience

January 14, 2015
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Over the last few years Bunnyfoot have been increasingly involved in in-store user experience work, museum experiences, airport and train station experiences etc. As the digital and offline worlds become increasingly fused (mainly due to the ubiquity of mobile but also now wearables and newer initiatives such as the Internet of Things) organisations are investigating how physical experiences can be augmented and improved with technology. One such technology is iBeacons.  


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.