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Brain bites: 2 min insights

Why you should design and audit services holistically

February 17, 2017
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In both theatre and service design, everything that is happening off-stage has an impact on what is happening on-stage and on the customer’s overall experience. It is therefore key to design and audit services holistically to understand how everything works together and identify the issues and opportunities.


Service Design for Changing Needs

We’re all familiar with Maslow’s hierarchy of needs, but have you ever considered the breadth of different human needs within each of these categories? User needs can be vast and unexpected!


5 tips for creating positive, share-worthy service experiences

January 19, 2017
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In a recent study, we found that people are just as likely to share a positive experience (48%) with your service as a negative one (51%) when looking across all channels.

So it’s clear that providing a positive service experience encourages people to share it, whether that’s in conversation with family/friends/colleagues on social media channels (i.e. Facebook, Twitter) or writing a review or email.


The Pros and Cons of conducting Usability Testing with multiple participants at the same time

Our lead Usability Testing course trainer Cathy Carr recently encountered an interesting question from one of her attendees: ‘Would you ever test with more than one participants in a single session?’. The short answer is ‘yes’. Surprised?


Practical Empathy: A valuable method for idea generation

October 28, 2016
Posted by in Brain bites: 2 min insights

As UX experts, we often come across projects where we are asked to evaluate an existing idea or design. For these projects we check whether the product or service works well for the customers, perhaps through an evaluation or usability testing.


Why test your product in the ‘context of use’?

September 27, 2016
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Firstly, what is the ‘context of use’?

It’s an obvious thing to say but people don’t live in a vacuum; they’re subject to all sorts of influences which can affect their experience of using products.

These influences can come from a variety of sources, e.g.:

  • The physical environment (e.g. ambient temperature and light levels)
  • Social settings (e.g. are they working alone or in a team? What are the social norms?)
  • The technical environment (e.g. is WiFi available?)
  • Commercial and legal requirements (e.g. what procedures have to be followed?)

All of the things that affect someone’s usage of a product can be defined as the ‘context of use’.


Want to design an exceptional customer experience? Spice it up with emotion, advises Senior Interaction Designer, Jon Dixon

September 16, 2016
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Adding emotion into the customer experience will talk to people’s unconscious brain, the more primitive parts of the brain that are in charge of making decisions.

Jon says: “It really surprises our clients to learn that most of the decisions we make, big or small, are largely made by the unconscious brain rather than the conscious brain.


10 tips on writing crisp clear content

Do you ever need to write step-by-step instructions on how to do something? Are you struggling to write error messages that accurately describe the error and how to fix it?

Clear, well-structured content makes for a good user experience. If content’s badly written or badly structured, it lets down your design and the user experience suffers. People won’t be able to do what they came to your site to do.

Writing clearly is something we can all do – if we focus on what the audience needs or wants (the ‘user need’). Here are 10 tips to help you focus.


The reality of Virtual Reality user testing – our top tips

We have had a lot of questions recently about how we run usability testing in virtual reality environments so we put together some tips that should help you avoid pitfalls your first time around.

At Bunnyfoot we spend a lot of time looking at new technology. In particular, virtual reality has been a hot topic this year and has become a lot more accessible to the mainstream with devices like Samsung’s Gear VR headset being so affordable.


Bunnyfoot CEO Jon Dodd shares his insight from the Web Effectiveness Conference in Copenhagen

Yesterday I spoke at the annual web effectiveness conference in Copenhagen organised by Bowen Craggs. The conference is interestingly different to many as it has a clear ‘corporate website’ and ‘corporate communications’ focus.


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Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.