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Brain bites: 2 min insights

What is a diary study?

A diary study helps provide insight into overall behaviour and experience.  The method involves people recording specific events, feelings or interactions, in a diary supplied by the researcher.


How to name your service

When approaching a problem or something you need to do, you start with a goal in mind, rather than the service you need to access or the tool you need to do the job. As Theodore Levitt (an economist and professor at Harvard Business School) said:

People don’t want to buy a quarter-inch drill; they want a quarter-inch hole!


Bunnyfoot talks ‘Inclusive by default’ at the University of West London

Last week we visited the University of West London to give a talk about being ‘inclusive by default’. Having worked extensively in this area for many of the UK’s biggest companies, we wanted to inspire undergraduate computer science and design students to make sure their future products include participants with access needs as a part of their standard research sample.


Top tips for running Accessibility Testing

March 9, 2017
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There are around 12 million of us with disabilities in the UK, amounting to 19% of the population. With almost 1 in 5 people having access needs and the majority of them having acquired their disability later in life (Disability facts and figures, 2016), you would think that all products are designed with accessibility in mind. But this is far from reality.


Why you should design and audit services holistically

February 17, 2017
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In both theatre and service design, everything that is happening off-stage has an impact on what is happening on-stage and on the customer’s overall experience. It is therefore key to design and audit services holistically to understand how everything works together and identify the issues and opportunities.


Service Design for Changing Needs

We’re all familiar with Maslow’s hierarchy of needs, but have you ever considered the breadth of different human needs within each of these categories? User needs can be vast and unexpected!


5 tips for creating positive, share-worthy service experiences

January 19, 2017
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In a recent study, we found that people are just as likely to share a positive experience (48%) with your service as a negative one (51%) when looking across all channels.

So it’s clear that providing a positive service experience encourages people to share it, whether that’s in conversation with family/friends/colleagues on social media channels (i.e. Facebook, Twitter) or writing a review or email.


The Pros and Cons of conducting Usability Testing with multiple participants at the same time

Our lead Usability Testing course trainer Cathy Carr recently encountered an interesting question from one of her attendees: ‘Would you ever test with more than one participants in a single session?’. The short answer is ‘yes’. Surprised?


Practical Empathy: A valuable method for idea generation

October 28, 2016
Posted by in Brain bites: 2 min insights

As UX experts, we often come across projects where we are asked to evaluate an existing idea or design. For these projects we check whether the product or service works well for the customers, perhaps through an evaluation or usability testing.


Why test your product in the ‘context of use’?

September 27, 2016
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Firstly, what is the ‘context of use’?

It’s an obvious thing to say but people don’t live in a vacuum; they’re subject to all sorts of influences which can affect their experience of using products.

These influences can come from a variety of sources, e.g.:

  • The physical environment (e.g. ambient temperature and light levels)
  • Social settings (e.g. are they working alone or in a team? What are the social norms?)
  • The technical environment (e.g. is WiFi available?)
  • Commercial and legal requirements (e.g. what procedures have to be followed?)

All of the things that affect someone’s usage of a product can be defined as the ‘context of use’.


Read enough? Get in touch...

Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.