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Brain bites: 2 min insights

A Straight Forward, Straight Talking Guide to Mental Models

You may have read up on mental models and still be left thinking, eh? We’re not surprised; there’s lots of explanations out there using flowery language that makes it all sound rather convoluted. But the thing is, mental models shouldn’t be complicated. At Bunnyfoot, we like to practice what we preach. So, here’s a straight forward, straight talking guide to mental models.


How (UX) mature is your organisation?

September 27, 2017
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The discipline of UX is not a new one. In fact, its importance within product and service design has been evangelised by Bunnyfoot and other UX experts for a couple of decades now. However, there is still considerable variation across, and within, industries in terms of how UX principles and methods are adopted and used.


Expectations Modelling

In a previous post, I explained that one of the keys to providing a quality service is ensuring that customer expectations are met. I also explained that in order to meet expectations, an accurate understanding of what they are, based on research, is vital.


Empty states: why they are important

What is an empty state?

You may be wondering what an empty state is. I’m sure, at least once in your life, you have found yourself seeing a blank screen with no data and no guidance, not knowing what to do next.


What is a diary study?

A diary study helps provide insight into overall behaviour and experience.  The method involves people recording specific events, feelings or interactions, in a diary supplied by the researcher.


How to name your service

When approaching a problem or something you need to do, you start with a goal in mind, rather than the service you need to access or the tool you need to do the job. As Theodore Levitt (an economist and professor at Harvard Business School) said:

People don’t want to buy a quarter-inch drill; they want a quarter-inch hole!


Bunnyfoot talks ‘Inclusive by default’ at the University of West London

Last week we visited the University of West London to give a talk about being ‘inclusive by default’. Having worked extensively in this area for many of the UK’s biggest companies, we wanted to inspire undergraduate computer science and design students to make sure their future products include participants with access needs as a part of their standard research sample.


Top tips for running Accessibility Testing

March 9, 2017
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There are around 12 million of us with disabilities in the UK, amounting to 19% of the population. With almost 1 in 5 people having access needs and the majority of them having acquired their disability later in life (Disability facts and figures, 2016), you would think that all products are designed with accessibility in mind. But this is far from reality.


Why you should design and audit services holistically

February 17, 2017
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In both theatre and service design, everything that is happening off-stage has an impact on what is happening on-stage and on the customer’s overall experience. It is therefore key to design and audit services holistically to understand how everything works together and identify the issues and opportunities.


Service Design for Changing Needs

We’re all familiar with Maslow’s hierarchy of needs, but have you ever considered the breadth of different human needs within each of these categories? User needs can be vast and unexpected!


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.