1 Posts by
John Sulaitis

Appealing to multiple senses enhances your customer’s experience

On the whole, humans are visual creatures, which makes sense when you think about it as sight allows us to perceive, identify, and act on objects outside of our reach. As such, many designers go to great lengths to attract customers by designing displays that are visually appealing. However, if you only consider vision, a number of interaction opportunities to make interesting, impacting and memorable designs slip through our fingers.


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