7 Posts by
Eleanor Holmes

Newsletter – 1st edition

March 13, 2012
Posted by in News/ Announcements
Tags: , ,

Welcome to the first issue of the Bunnyfoot newsletter
According to EConsultancy, 90% of UK marketers see a joined up customer experience as important, but only 4% have achieved it.
To help inspire you to deliver a better customer experience, we’ll be gathering together articles, resources and case studies in this regular newsletter.

Top tip: Use personas to design with customers in mind

3 examples of personasMany of our clients use personas to ensure the entire team maintains a focus on the customer, whether they are wiriting content or designing new functionality.
Take it from Clare Harvey at The National Archives, proud winners of a Public Sector Digital Award for legislation.gov.uk, “If it wasn’t for Mark Green, our primary persona, we would have missed crucial opportunities to present information effectively.”
Get started with our guide to personas

Case study: Screwfix prototyping and testing

Whether it’s card sorting to improve website navigation, user testing of a new service or full mobile website design, Screwfix’s motto is “test early, test often”.
Screwfix are reaping the rewards with bespoke solutions to eCommerce that drive customer loyalty and conversions.
Read the full Screwfix case study

Blog: Appeal to all the senses

5 sensesWe tend to have a better memory for things that stimulate more than one sense, such as tasting a free sample. How can we appeal to the senses in digital design?
Pick up some ideas for appealing to more senses

The best of the web

COI Usability Toolkit

An example from the COI Usability ToolkitNot just for the public sector, this free resource (which just happens to be designed by us) will help you to understand the fundamentals of good usability and accessibility.
Access the COI Usability Toolkit yourself

5 fake sounds that help humans

Fake sounds
Did you know that fake sounds (aka skeuomorphs if you want to get fancy) are built into your digital camera, you car and even Skype by engineers to help the human mind?
Read which sounds are fake and why

34 cleverly designed inventions

Oreo scooperOreo cream scoopers, shoe drawers in stairs, rolling benches…an eclectic mix of brilliant (and sometimes a bit bonkers) inventions to make our lives easier.
See all 34 clever inventions

Meet us at

Loyalty World: May 15-16, Moscow

Hear Jon Dodd speaking about the techniques for user centred design and persuasion, and how these increase customer loyalty.
Register for Loyalty World

HCID Open Day (London): April 12th – 17:10-17:50

Hear Poppy James and Veronika Jermolina present the cultural differences in international online banking.
Register for your HCID ticket

But why wait?

London – Oxford – Sheffield
Our doors are always open and we love a friendly visit, so give us a call or stop by any time.
Find our contact details here

Also:

Lunch ‘n’ Learn

Learn something new while you lunchFancy learning something new over lunch?
10 lucky readers will win a free bespoke training course on optimising customer experience at their office.
Email your contact details to more@bunnyfoot.com before March 30th to enter.
Read the full ts and cs

Mobile testing

Mobile testing rig showing on tv screenAre you looking to improve your mobile website?
Talk to us about how we can help you research, prototype and test a user optimised mobile experience.
Call Caroline on 0845 644 0650

International testing

International testingDo you understand your international customers?
Overcome language and cultural barriers to ensure your marketing is working efficiently across the globe.
Ask Caroline how on 0845 644 0650

Persona generation

Persona examplesNeed help focussing the team on the customer?
Personas create a tangible representation of your audience based on insight that you can share with your team and business.


Usability solves some of the biggest headaches in marketing today

At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live.

I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have over design, but mostly I was  interested in the challenges marketers face these days. When we were asked “what is usability” our first reaction was to ask “well, what do you do and I will tell you how we can help”. This is what we learned:


Effective mobile usability testing – the rig matters

April 14, 2011 - This post has 1 comment
Posted by in White papers/ research reports
Tags: , ,

Technology’s moving fast, isn’t it?  Too fast for natural and effective mobile usability testing solutions to be on the market for the increase in apps and mobile sites we are seeing. Taking inspiration as we go, and getting as close to natural behaviour as we can, we are building the Dream Mobile Testing Rig. This blog is about that journey and will help you to understand the pros and cons of what is out there when choosing mobile testing solutions.

There are many types of mobile usability testing rig, how do you choose?


We love…

February 14, 2011 - This post has 1 comment
Posted by in Brain bites: 2 min insights
Tags:

I asked for a list of apps and websites we love for a few Valentine’s tweets. I didn’t expect quite such a sea of responses from our consultants across the UK. Have a read here and see what we are using for work, social life and our interests. Maybe you will fall in love with a few too? Do let us know if there are some we should be using!


What did Bunnyfoot look like in 2010?

December 23, 2010
Posted by in News/ Announcements
Tags:

Ever wondered what a year of Bunnyfoot looks like?

Here’s a collection of the weird and the wonderful world of Bunnyfoot…


Making your customer experience amazing can change lives

We had a guest speaker come in to talk to my Brownie Guide group on Monday for their Disability Awareness Badge. In a wheelchair at 21, Anne has gone on to become a successful solicitor who has sailed the Atlantic well before the internet was established. But Anne has offered me a view about how making experiences amazing, beyond simply functional, is the key to her living her life to the full.

We talked about Christmas shopping, working from home, sources of information to improve life with a disability and how charities are behind the times with technology. Nowadays, with the technology available, Anne can be just as able as I am, but she is also more bound to using it than I am. Focussing on just Christmas shopping, this is when it really drills home that when you make an effort to make an experience amazing for your customer, for some you are massively enhancing the quality of their life.


Content is King. Use text that evokes the senses.

Content is a major way of communicating messages, but on the web we can be prone to believing that aesthetics sell and end up neglecting the written content. Good copywriting is about understanding how it makes the audience feel and persuading them using both language and imagery.

Mark Vincent is one of our accessibility testers. He has been buying clothes online for the past 7 years – his screen reading software reads what is on the page for him, but the only way he can visualize clothing is through the image the content creates in his mind. He has written a guest blog for us to understand what the web “looks” like to him. Try to imagine the product yourself only through the written cues before you follow the link.


Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.