3 Posts by
Adam Dimmick

Your guide to card sorting and how to use it

An introduction to card sorting

Card sorting. It’s really as simple as it sounds, but one of the most effective tools in user centred design to understand how your customers navigate to structure your content and name your sections.

I’m going to use this blog post to try and give you an overview of card sorting – what it is, how we use it and why you should make it a part of your next design project.


Your guide to personas and how to use them

June 8, 2011 - This post has 3 comments
Posted by in Tools and resources
Tags: , , , ,

Personas. You’ve probably heard of them and maybe you understand them, or maybe you don’t. That’s OK – these little chaps seem to receive a lot of attention and yet we are frequently asked by our clients what they actually are.

They are a key part of ensuring you stick to your user centred design principles. This post will hopefully give you a bit of an overview of what a persona is and isn’t, how we’ve used them and why you should too. There are also some suggestions for further reading at the end if you’d like to get your teeth sunk a little deeper into this topic.


Love App-tually. User research on why people prefer mobile apps

Why is it that Apple’s App Store hosts over 200, 000 apps and has served over 3 billion app downloads despite only being launched a mere two years ago? What makes apps so popular and how do you harness that popularity?

Our most recent app testing for a major household name revealed 2 key reasons why apps were preferred to browsing the web: people like apps because they are immediate and focussed.


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