2 Posts by
Suzanne Amos

Want to design an exceptional customer experience? Spice it up with emotion, advises Senior Interaction Designer, Jon Dixon

September 16, 2016
Posted by in Brain bites: 2 min insights
Tags: ,

Adding emotion into the customer experience will talk to people’s unconscious brain, the more primitive parts of the brain that are in charge of making decisions.

Jon says: “It really surprises our clients to learn that most of the decisions we make, big or small, are largely made by the unconscious brain rather than the conscious brain.


10 tips on writing crisp clear content

Do you ever need to write step-by-step instructions on how to do something? Are you struggling to write error messages that accurately describe the error and how to fix it?

Clear, well-structured content makes for a good user experience. If content’s badly written or badly structured, it lets down your design and the user experience suffers. People won’t be able to do what they came to your site to do.

Writing clearly is something we can all do – if we focus on what the audience needs or wants (the ‘user need’). Here are 10 tips to help you focus.


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