2 Posts by
Pete Underwood

Conference round up: UX Strat Europe 2017

June 29, 2017
Posted by in Events
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Earlier this month I attended the UX STRAT Europe 2017 conference in the heart of Amsterdam along with Bunnyfoot’s CEO Jon Dodd.


Why test your product in the ‘context of use’?

September 27, 2016
Posted by in Brain bites: 2 min insights
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Firstly, what is the ‘context of use’?

It’s an obvious thing to say but people don’t live in a vacuum; they’re subject to all sorts of influences which can affect their experience of using products.

These influences can come from a variety of sources, e.g.:

  • The physical environment (e.g. ambient temperature and light levels)
  • Social settings (e.g. are they working alone or in a team? What are the social norms?)
  • The technical environment (e.g. is WiFi available?)
  • Commercial and legal requirements (e.g. what procedures have to be followed?)

All of the things that affect someone’s usage of a product can be defined as the ‘context of use’.


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