1 Posts by
Luis Santa-Maria

Social proof – how you and your customers make decisions

Recently, C&A Brazil did an interesting and innovative Mother’s Day campaign: They linked the coat hangers in store with Facebook so that each hanger showed the number of Facebook ‘Likes’ each piece of clothing received. The campaign was a huge success with part of the collection being sold out on the first day.

One reason for this outstanding result lies on the use of social proof, a powerful persuasion technique.


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