2 Posts by
James Bailey

Mobile Ethnography

November 7, 2014
Posted by in Brain feasts: longer reads
Tags: ,

If you want to provide a truly excellent customer experience you need to really understand your customers. The problem is that how people behave, and how they think they behave, are often not the same – you can’t just ask them questions and expect to get the correct answers.


Where are the people in the Internet of Things?

Over a series of upcoming blogs we will explore what is currently driving and defining the “Internet of Things” (IoT) movement.

The IoT will connect people, devices, data and processes over the Internet. Everything from our farms to fridges, coal mines to cars, could start collecting data, adapting to our behaviours, and so much more.


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