2 Posts by
Fergus O'Callaghan

How to build habit-forming products and services

A study found that smartphone users check their phone up to 150 times a day, 53% do so within 5 minutes of waking up in the morning. This appetite has been fueled by an increase in processing speeds, smaller devices, faster internet speeds, improved coverage combined with more products, services and entertainment available online.


Five users will find 85% of the usability problems – and other myths about usability testing

I recently had the pleasure of attending Rolf Molich’s “Five users will find 85% of the usability problems – and other myths about usability testing” talk hosted by UX Sheffield. This was part of a series of Rolf Molich talks, held in Oxford, Sheffield and London – all sponsored by Bunnyfoot.


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