At the end of June, we packed up an eyetracker, a ton of leaflets and our stand and headed to the Online Marketing Show, part of Marketing Week Live.

I wasn’t just there to sell our service. Yes, I wanted people to know we exist and end the sleepless nights I used to have over design, but mostly I was  interested in the challenges marketers face these days. When we were asked “what is usability” our first reaction was to ask “well, what do you do and I will tell you how we can help”. This is what we learned: Read the rest of this entry »

Technology’s moving fast, isn’t it?  Too fast for natural and effective mobile usability testing solutions to be on the market for the increase in apps and mobile sites we are seeing. Taking inspiration as we go, and getting as close to natural behaviour as we can, we are building the Dream Mobile Testing Rig. This blog is about that journey and will help you to understand the pros and cons of what is out there when choosing mobile testing solutions.

There are many types of mobile usability testing rig, how do you choose?

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I asked for a list of apps and websites we love for a few Valentine’s tweets. I didn’t expect quite such a sea of responses from our consultants across the UK. Have a read here and see what we are using for work, social life and our interests. Maybe you will fall in love with a few too? Do let us know if there are some we should be using!

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Ever wondered what a year of Bunnyfoot looks like?

Here’s a collection of the weird and the wonderful world of Bunnyfoot… Read the rest of this entry »

We had a guest speaker come in to talk to my Brownie Guide group on Monday for their Disability Awareness Badge. In a wheelchair at 21, Anne has gone on to become a successful solicitor who has sailed the Atlantic well before the internet was established. But Anne has offered me a view about how making experiences amazing, beyond simply functional, is the key to her living her life to the full.

We talked about Christmas shopping, working from home, sources of information to improve life with a disability and how charities are behind the times with technology. Nowadays, with the technology available, Anne can be just as able as I am, but she is also more bound to using it than I am. Focussing on just Christmas shopping, this is when it really drills home that when you make an effort to make an experience amazing for your customer, for some you are massively enhancing the quality of their life.

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Content is a major way of communicating messages, but on the web we can be prone to believing that aesthetics sell and end up neglecting the written content. Good copywriting is about understanding how it makes the audience feel and persuading them using both language and imagery.

Mark Vincent is one of our accessibility testers. He has been buying clothes online for the past 7 years – his screen reading software reads what is on the page for him, but the only way he can visualize clothing is through the image the content creates in his mind. He has written a guest blog for us to understand what the web “looks” like to him. Try to imagine the product yourself only through the written cues before you follow the link.

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Well, we asked for some snow donations on Twitter and they came in in abundance! One day there was not even a hint of frost and the next, we were ankle deep in snow, working from home, but still managing to inject some Bunnyfoot fun into the day with a “usability snowman” competition across our UK offices (I hope Hong Kong don’t feel too left out!).

2 hours, some snow and a little imagination produced an outright winner from Oxford’s Usability Consultant, Nick Antram. Here’s his entry…

Here is an attempt at a usable snowman. We talked to local snowmen users and asked them what they really wanted out of their snowmen and the overwhelming response of the 2 people we spoke to was that snowmen needed to be not only big fat piles of snow that were funny to look at, but useful too!

Popular suggestions were:

So we sketched some ideas:

Well ok, just one

Initial sketches of a usable snowman

Did some anthropometric analysis and fitting trials:

Scientific sketches to make sure the snowman chair is viable

Which gave us the 95^th percentile of users

Then we user tested it thoroughly in blizzard like conditions **

And this is the result…

The snowmatic ergsnowchair!

Snowman Chair in its completed form

With some final user testing, we just knew it was perfect.

Nicks quest for to build an ergonomic chair

* Ergonomic principles may not have been used

** May not have been user tested thoroughly