This is Part II of a two part blog on avatars. If you haven’t already you can read Part I below.

So what’s the point? How can this technology be applied to provide us with something useful?

For online businesses, developing a virtual sales agent that is capable of motivating the sites visitors into investigating the company or product further by engaging them in a conversation is powerful. This interaction should make a connection with the visitor and provide them with information regarding products and services, in turn creating the opportunity to convert investigating visitors into customers. At Bunnyfoot we have undertaken numerous testing projects involving the use of agents to support the sales journey. The most successful agents support a wide variety of user enquiries and provide the company with valuable information about customer likes, dislikes and behaviour. Read the rest of this entry »

Public interest in avatars has increased thanks to a recent James Cameron film (20th Century Fox)

No longer are avatars the ideas and projects saved for geeks or the games industry. Since the massive success of James Cameron’s film Avatar, the wider public have been exposed to not only the concept and possibility of 3D virtual worlds, but the technology behind creating and controlling an avatar.

The development of personalised intelligent media is fast progressing and will soon provide us with Read the rest of this entry »